Data Analyst

PlaceIQ New York, NY
About the Company:

PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in San Jose and Chicago.

The Role:

As a Data Analyst at PlaceIQ, you will define, interpret and evaluate PlaceIQ Audience products and the data that powers them. The ideal candidate will apply a unique blend of analytical and creative skills to develop hypotheses, solve problems and contribute to the growth and composition of PlaceIQ's suite of audience products. A Data Analyst will leverage requirements from different business inputs to analyze and deliver new audiences, as well as identify opportunities to improve existing ones.

Key Responsibilities:

* Analyze different types of data geospatially to derive insights about relationships between locations, statistical measurements and qualitatively assess the data

* Create audiences with ranging complexities and a variety of defining data types using our custom suite of tools

* Conduct detailed audience analysis, perform database queries and reviews of test results to validate, identify issues and formulate remediation plans for improvement

* Identify and align opportunities for improvement with business cases and data quality goals

* Coordinate with cartography analysts to evaluate and scope data for new audience requests

* Generate and communicate reports on audiences and other findings in different formats

* Participate in data management and audience initiatives involving multiple customers and provide subject matter expertise


* Experience with SQL as well as scripting languages such as Python for manipulating data preferred

* Experience with location-based or geospatial data preferred

* Experience with data analysis balancing the creative and the pragmatic

* Experience in market research, working with consumer analytics, insights and use cases preferred

* Knowledge of demographics, market segmentation and/or a background in cultural anthropology

* Business solution development – ability to ramp up quickly on marketing / audience domain

* Highly effective written and verbal skills, experience generating and presenting content. Technical writing a bonus

* Experience working in an Agile environment a bonus