Brand Manager, Skincare

Avon Products, Inc. New York, NY
New Avon, LLC ("Avon") is a leading social selling company in the US, Puerto Rico and Canada. For over 130 years, Avon has been empowering entrepreneurial-minded women to grow a business on their own terms. With a product portfolio that includes award-winning beauty, fashion, and health and wellness products, our brand name opens doors. After all, everyone knows Avon.

We inspire the financial independence, health and wellbeing of women – and this includes our long standing commitment to the fights against breast cancer and domestic violence.

We are the team that is rapidly reinventing one of America's iconic brands and building a modern experience for our Representatives and consumers. Our team members are rewarded through meaningful work, competitive compensation, and a comprehensive benefits plan.

Together, we imagine, we create, we grow, we win. Together, we are Avon. Will you join us?

Position Overview:

Brand Manager, Skincare (reporting to Brand Director, Skincare) will be responsible for managing and growing their respective brands and product lines. Their work will focus on developing a compelling innovation pipeline of new initiatives through close collaboration with a multi-functional Avon team. They are also responsible for development of brand strategy & guidelines shaping innovation activity and helping inform activation to guide the merchant execution of brochures, eCommerce, etc.


Brand Management

* Serve as a passionate steward, advocate and gatekeeper for brand/product. Develop strategic guidance for each brand in the portfolio to provide other teams to work with for activation purposes. Monitor and feed insights into the team derived from a deep understanding of key brand health measures, as well as an understanding of the ever-changing consumer, competitive, technological environments.

Representative, Customer & Consumer understanding, segmentation & targeting

* Significantly invest in understanding the dynamics of the Avon business to effectively be able to translate insights into innovation and activation program execution. Work with cross functional teams and key external partners to 'get under the skin' of Representative life and be their champion to develop fuel (product & content) for their businesses.

Innovation & New product development

* Dive right into Avon's current Innovation work, taking project leadership on designated programs. Demonstrate strong project management skills to drive a cross-functional team to deliver fast, impactful and meaningful innovation to the business. Show flexibility, creativity and agility to lead to the highest quality end product at speed.

Tactical Plans & Activation

* Input into a comprehensive Marketing and promotion planning whose initiatives and activities help Avon Representatives drive consumer acquisition and retention. Build critical relationships with other marketing activation team members, sales development and the Merchandising team. Be the brand guardian and voice of the representative to ensure maximum impact of the programs that support building a strong, sustainable brand portfolio.


* Bachelor's degree from an accredited college or university required

* 5-8 years of brand marketing experience

* Strong knowledge of the beauty industry – skincare and make-up preferred

* Organizational and analytical skills with the ability to assimilate data from a variety of sources (Nielsen, NPD etc.), analyze, and recommend appropriate courses of action

* Broad knowledge of competitors landscape including direct sellers

* Resourcefulness (knows how to stretch resources)

* Agility (able and willing to wear multiple hats, without hesitation)

* Strong relationship management and interpersonal skills

* Proven take ownership attitude

* Communication (clear, frequent, candid, honest)

* Strong skills in Word, Excel and PowerPoint

* Inspired to perform well by the ability to contribute to the success of a project or the organization