Account Director
covetpr
 New York, NY
Covet PR is a national public relations firm devoted to healthy consumer food, beverage, beauty and lifestyle brands. Deeply rooted in all things wellness, we stay ahead of the trends to catapult industry innovators to become household names. Combining expertise, media relationships and hustle across our offices coast to coast, we design creative and custom strategies for traditional and new media platforms; compelling influencer campaigns; and unique experiential activations that bring disruptive CPG brands to life. 

The Account Director brings industry expertise, valued insight and strategic practices to the firm and clients. The person in this role will serve as a mentor to Account Supervisors, providing senior client counsel as needed, oversee client strategy, guide client budgets and provide experiential insight confidently.

Account Strategy

  • Takes the lead in matters concerning client conflict and concerns
  • Serves as senior counsel for account strategy and high-level initiatives
  • Oversight of budgets to support team objectives and plans
  • Final reviewer of PR plans and project scopes before they are presented to clients

Media Relations

  • Educates account staff on best practices for relationship building and media/influencer relations
  • Seen as resident media expert in agency, having high-level contacts in every vertical, and is able to quickly get press results for any agency client that is in need
  • Can secure in-depth feature stories for clients in consumer, business and trade outlets

Mentorship

  • Oversees senior account staff in the successful management of their respective accounts
  • Empowers account staff to learn and continue polishing professional skills, including identifying those specific needs and areas for improvement, as well as various professional development programs specific to account staff
  • Strategizes, motivates, coaches and directs the account management staff in the performance of their roles
  • Coaches and advises junior and senior account staff with pitching to top tier media
  • Oversees team leads’ plans, budgets, strategy, and KPI’s to ensure alignment with client goals and expectations
  • Ensures team leads are following The Covet Way and are meeting client deadlines

Agency Development

  • Executes client retention strategy
  • Proactively seeks solutions for operational procedures such as organizational change, communications, information flow, etc.  

General

  • Has excellent written and presentation skills
  • Values opportunities to teach, motivate and coach others
  • Maintains accurate timesheets on a daily basis
  • Attend all manager meetings and agency-wide meetings

Covet PR's Core Values

  • We lead with compassion
  • We are obsessed with client satisfaction
  • We are hungry
  • We are innovative
  • We own it

Qualifications

  • Bachelor’s Degree in Public Relations, Journalism, Communications, or a related field
  • 7 - 10 years of professional experience in Public Relations, ideally in the CPG space

Working Conditions & Physical Requirements

  • May require evening and weekend work, as needed
  • May require travel for work
  • May require extended periods of sitting, working in front of a computer

Compensation

  • Based on experience

Benefits & Perks

  • Generous paid-time off
  • Ample paid holidays throughout the year
  • Medical, dental and 401k after 90 days
  • Commuter benefits (for parking or transit)
  • Quarterly team building activities outside of work
  • Summer Fridays (May through September)
  • Weekly work from home days
  • Pet friendly office
Covet PR is one of the fastest growing PR agencies in the country. We work with some of the most well-known food, beverage, beauty, and lifestyle brands in the health and wellness space, ranging from start-ups to partially acquired companies.  Since our launch in the fall of 2014, we have quickly become the go-to PR agency for national CPG brands who are looking to change the way consumers relate to products and the world around them. Our client portfolio includes brands such as: Suja Juice, Chameleon Cold Brew, barkTHINS and Annie's Homegrown.