Marketing Technology Campaign - Senior Associate
PwC
 Nashville, TN

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Use feedback and reflection to develop self awareness, personal strengths and address development areas.
  • Delegate to others to provide stretch opportunities and coach to help deliver results.
  • Develop new ideas and propose innovative solutions to problems.
  • Use a broad range of tools and techniques to extract insights from from current trends in business area.
  • Review your work and that of others for quality, accuracy and relevance.
  • Share relevant thought leadership.
  • Use straightforward communication, in a structured way, when influencing others.
  • Able to read situations and modify behavior to build quality, diverse relationships.
  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

2 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric

Preferred Knowledge/Skills:

Demonstrates thorough knowledge and/or a proven record of success in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:

  • Marketing Automation systems and customer journey tactics;
  • Evaluating data using analytical and statistical tools to discover useful information and aid in business decision making;
  • Displaying digital marketing experience across channels, with a focus on email, social, web and advertising, alongside experience of measuring and analyzing data to build a picture of campaign performance;
  • Marketing Technology and its impact on go-to-market strategies;
  • Marketing Technology and general acumen making sure segmentation, messaging/content/imagery, customer journey, and reporting are all functioning properly;
  • Serving as a technical consultant from inception through execution and beyond with analytics, including creating and reviewing audiences and data extensions;
  • Supporting team members to work with campaign teams, delivering industry leading campaigns by partnering to unlock the full set of technology abilities to drive significant outcome improvements;
  • Teaming with senior members to review and develop a point of view on the effectiveness of campaigns, using a combination of sales data, marketing data and other channel metrics;
  • Evaluating potential marketing activities for alignment with marketing strategy, targets and business development opportunities and provide recommendations to leadership on needed modifications;
  • Serving as an integral part of the quality assurance of marketing tactics and execution while providing first-level reporting and basic analysis on direct marketing campaign performance to Marketing colleagues and leadership;
  • Remaining up-to-date on the latest process and IT advancements to automate and modernize systems, identifying digital skills gaps in the team and helping to fill those through completing/designing training for the team and broader Marketing function;
  • Creating and maintaining asset templates (e.g. HTML/CSS skills and using company branding guide and style requirement);
  • Spotting opportunities and trends for new digital tools, technologies and methods and make recommendations to leadership on adoptions;
  • Influencing budget for individual marketing campaign and evaluating program logistics;
  • Contributing to the development of a marketing culture that drives revenue;
  • Sharing responsibilities for event and/or marketing campaigns and driving adherence to risk management protocols as they relate to the production and distribution of thought leadership, points of view, public relations, events, social marketing, etc.; and,
  • Working independently to resolve issues, coordinating with leadership or subject specialists.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.