Technical Business Analyst

Maxpoint Interactive Morrisville, NC
Technical Business Analyst

Valassis Digital is seeking a highly motivated Technical Business Analyst. The Technical Business Analyst role is exciting for those willing to play an integral part working within a team to solve strategic, operational issues on behalf of clients relating to advertising campaigns. The Technical Business Analyst will drive the performance of digital advertising campaigns by working to bridge marketing data and Valassis Digital proprietary expertise with quantitative, fact based analytical approaches. The role guides clients in defining and refining strategies relating to digital marketing (display advertising, digital video and mobile), marketing optimization and strategy, marketing spend effectiveness and marketing ROI, and customer insights.

If you possess the ingredients of analytical curiosity, attention to detail, and clear communication and you thrive in a dynamic environment then you're an ideal candidate!

Preferred Skills

* Strong time management and organizational skills

* Effective at juggling multiple, competing priorities

* Ability to clearly communicate complex ideas and work collaboratively in a team setting

* Conceptual thinking with strong analytical skills

* Creative yet pragmatic problem solver

* Strong personal drive and motivation

* Ability to work in a fast-paced, open environment

* Broad understanding of current marketing trends, their impact on business strategies, and their implications in creating and sustaining a competitive advantage would be a plus

* Digital media or ad network experience is a plus, but not required

* Understanding of Python or SQL is a plus

Qualifications

* BS or equivalent from an accredited 4-year university or college is required with a focus in Mathematics or Computer Science (or other technical discipline with significant analytical or computer coursework), or equivalent experience

* Previous experience working in a technical support or customer facing roles

* Desire to interact with internal and external customers (mainly via phone, email)

WHO WE ARE

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.

WHAT'S IN IT FOR YOU?

Valassis Digital offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401k matching, long-term cash incentives program, and PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available!

Valassis Digital considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis Digital will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact DL_Recruiting@MaxPoint.com.

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