Marketing Specialist

ESSENTIAL JOB FUNCTIONS:

• Use Product Launch Playbook to coordinate and execute launch activities for North America Business Unit
• Execute internal and external communications
• Work closely with Product Management and Marketing Operations teams to identify process improvements
• Participate in product photo and video shoots, including training videos
• Collaborate with Marketing Manager on Demand Generation activities to support each launch
• Work with PR agency to manage and track media placements
• Identify and select media placement opportunities
• Report media placement results and performance
• Manage and track department budget and invoices
• Assist with marketing campaigns as needed
• Identify and coordinate creation of sales tools, such as case studies, flyers, white papers, videos, and other collateral
• Collaborate with the broader sales, product management, training and marketing operations departments
• Perform other duties as needed

REQUIRED EXPERIENCE & EDUCATION:

• Bachelor's Degree required, major in marketing or communications preferred
• Two to three years of experience
• Proficient in Microsoft Office and PowerPoint
• B2B experience preferred