Marketing Campaign Manager

LinkUp
 Minneapolis, MN

LinkUp is a unique, high-growth job market data company that always puts employees first. We were a hybrid company before it became the norm because we believe life-work balance is achievable and makes for the best results for everyone. Were looking for co-workers who share our valueskind, smart, helpful, invested and balancedso we can continue to be a world leader in delivering the cleanest, most accurate real-time jobs data that helps organizations make quantum strategic leaps. Being a hybrid company means we can hire intrinsically motivated people who love to learn, support their teammates, and want to work from where they are happiest.

About the team. The marketing team is a highly collaborative team that works with other teams within the company and with external contractors, vendors, and partners. We work closely with our sales team to help drive leads and growth. We also work with our strategic partners to develop co-marketing plans to drive our sales. Were a small and mighty team that enjoys wearing a number of hats, effectively works independently and collaboratively, celebrates successes, and learns from our missteps.

About this role. Were looking for a Marketing Campaign Manager to lead marketing communications strategies and plans that generate leads and strengthen LinkUps value and reputation.This candidate will have some experience with running digital campaigns and measuring results. Theyll be interested in using data to tell stories. Experience in financial technology (fintech), alternative data, or macroeconomics is desired, but not required. Curiosity and interest in the job market data and economics is a must for any candidate.

In this Role You Will

  • Report to the CMO with future opportunities for direct reports
  • Work collaboratively with your team to develop and execute omni-channel communication strategies and marketing campaigns for direct and partner sales channels
  • Create key messages that resonate with LinkUps targets and partners
  • Create, update, and manage sales support materials (i.e., pitch decks, landing pages, digital collateral, etc.)
  • Leverage our jobs data to write compelling content for newsletters, blog posts, social media, and more
  • Design and execute a lead nurture strategy that generates sales opportunities, reengages previous leads, and helps to accelerate opportunities through the pipeline
  • Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization
  • Utilize our marketing technology stack to plan, execute, and measure results, including Asana for project management, Marketo for email campaigns and analytics, Salesforce for CRM, and other systems as required
  • Elevate LinkUps digital presence, find press or media opportunities to promote LinkUp and our products, and engage with prospective customer organizations in a variety of channels

What you bring

  • 5+ years of marketing communications and campaign management experience
  • Bachelors in marketing, communications or related
  • Copywriting and editing experience
  • Experience working in a B2B marketing environment preferably in the fields of financial technology (fintec), capital markets, and/or alternative data
  • Strong Microsoft Office Suite experience, particularly PowerPoint and Excel
  • Previous experience working with CRM and ESP
  • Strong interpersonal skills and be adept at building relationships, leading and contributing to cross-functional teams
  • You are flexible and while you are a strong independent contributor, you also enjoy leading team members and are very open to exploring new ideas that come from team brainstorming
  • You have an experimental mindset you like to test, learn, iterate, and optimize

You'll Love This Role If You

  • Believe and live our company core values of being kind, smart, helpful, invested, and balanced
  • Are an adaptable self-starter, organized and driven, with a passion for process
  • Enjoy a dynamic, fast-paced, high-growth environment
  • Are willing to ask questions and be naturally curious both in your role but also for your own professional development
  • Enjoy digging into data and telling stories with it

Full-time Employees Enjoy These Amazing Benefits

  • Were located in Minneapolis, MN, but are open to hybrid or remote work from anywhere within the US
  • Competitive salary
  • Health, dental and vision coverage
  • Generous vacation plan
  • 401k + matching contributions
  • Technology tools to do your best work
  • Awesome co-workers

About LinkUp. Since 2007 LinkUp has been dedicated to providing unprecedented clarity into the labor market. Initially with a sole focus on connecting job seekers to employers and evolving to offer incredibly unique insights into labor demand from a macro to occupational perspective and everywhere in between. Weve established ourselves as the leader in providing employment data in the rapidly growing world of alternative data. From corporate intelligence and human capital to the financial industry, leveraging the LinkUp data has proven to be instrumental in a wide variety of use cases and were identifying more every day.

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