Senior Website Analyst Midvale, UT
R0001809 Senior Website Analyst

Job Summary

The web analyst is responsible interpreting how the customer interacts with the web site. They must have strong problem solving skills and the ability to sell recommendations to improve the customer experience. The web analyst assists in setting up hypothesis test and interpreting the results. They should have familiarity with statistics to understand whether test results are significant or just statistical anomalies. The team works close with senior management, in a fast-paced environment, with changing priorities. Web analysts must work well in cross-functional teams and balance multiple projects at the same time. They work closely with the website technology team to identify gaps in the data and collaborate to implement enhancements. Must be willing to help train and mentor business users on how to use site tracking tools like Adobe Analytics Site Catalyst and Google Analytics.

Job Responsibilities

* Make recommendations to senior management on ways to improve the website

* Create presentations for senior management

* Website behavior and customer experience analysis.

* Data consolidation and validation.

* Coordinating tags, tracking parameter implementations.

* Experience with and A/B testing, from hypothesis creation to posttest analysis.

* Creating tracking requirements synthesized from multiple sources including product managers, development teams, and functional group members.

* Creating documentation of existing processes and recommending improvements to these processes.

* Effective and persuasive presentations (verbal and written) for project teams and business leaders.

* Must be self-motivated with the ability to work independently as well as in teams.

* Must train yourself and learn about the business, data, and tools with little direction.

* Perform other duties as required and assigned by manager and upper management.

* Follow legal policies as directed.

Job Requirements

* Experience with Adobe Site Catalyst or Google Analytics

* Three or more years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.

* Three or more years of business analysis experience with multiple business units preferred

* Experience writing and tuning SQL queries and a knowledge of relational databases is a plus

* Knowledge of SEM (Search Engine Marketing) / SEO (Search Engine Optimization) concepts is a plus

* Hadoop experience a plus

* Works effectively both independently and as a member of a cross functional team.

* Uses sound judgment to identify issues and escalates when appropriate.

* Contribute to improvements in processes (technical or business) used by analysts.

* Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.

* Ability to identify key needs or gaps and provide leadership to close those gaps.

* Learns from mistakes, takes action to apply the learning's and provides peer and team wide feedback for those in immediate area of focus.

* Identifies and communicates specific personal growth goals for self.


* Bachelor's Degree (Masters Preferred)

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