Strategist, OMD Latino


OMD Latino

The following are the responsibilities and duties of the Strategist. This is not an all-inclusive list and will vary by account assignment.


The Strategist provides the client with the most effective media plan recommendation to insure that the client’s goals are met. He/she must be the day-to-day steward on assigned brands. The Strategist is required to develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.


* - Guide the Assistant Strategist through the fundamentals of the planning process. -- Delegate (maintenance) responsibilities and check work.

Media Strategy:


* - Participate in Checkmate strategic planning philosophy

* - Seek a consumer-centric view in all strategic thinking


* - Provide point-of-view on various media in the marketplace

* - Participate in brainstorming sessions

* - Create media plan recommendations and alternatives

* - Select media vehicles and determine scheduling

* - Investigate creative, innovative approaches to strategically reach the target consumer

* - Analyze competitive activity in the marketplace


* - Execute the media plan

* - Generate tactical alternatives based on client needs and requests

* - Measure media performance to determine the extent to which the original objectives and strategies were met


* - Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems

* - Ensure a good working relationship with account and client teams to facilitate flawless execution of plans

* - Study demographic data and consumer profiles to identify desired target audiences

* - Gather data

* - Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

* - Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Media Expertise:

* - Attend internal and external meetings and presentations

* - Keep abreast of industry trends through advertising and media trade journals



* - Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

* - Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

* - Interest in the client’s industry and environment within which he operates

* - Knowledge of Hispanic media market and Spanish language


* - Analytical thinking

– Competency in mathematical concepts

* - Teamwork

– Ability to work as part of a team

– Ability to teach and delegate work to the Assistant Strategist

– Prioritization skills (multi-tasking)

* - Technical Skills

– Exhibit proficiency with MicroSoft Office

– Ability to use Brainbox tools and software

* - Problem Solving

– Ability to apply common sense understanding to carry out detailed, and sometimes involved, written or oral instructions

– Ability to formulate solutions to media problems

* - Verbal/Written Communication skills

– Ability to write clearly and concisely in Spanish and English

– Ability to effectively and comfortably communicate and interact with clients and vendors

* Counsel digital team on Hispanic Target Consumer and integrate recommendations

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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