Email Marketing Specialist

Randstad USA Miami, FL
job summary:

Email Marketing Specialist - Miami, FL


  • This is one contract role expected to last 5 months.


Email Marketing Specialist? - Job Duties:


  • Writing and editing product and promotional copy for various email formats.
  • Selecting high-converting topics and promotions by email list and brand.
  • Collaborating with designers to merchandise products, showcase offers and ensure materials are consistent with brand.
  • Uploading and scheduling email content, testing email blasts, proofing email and verifying links.
  • Managing the email-marketing calendar to ensure subscriber growth and list health.
  • Reviewing and analyzing email results and developing plans to improve and optimize list growth and conversions.
  • Creating reports and presentations for management to develop and refine plans and roadmaps.
  • Establishing attainable goals for list growth and digital revenue in collaboration with management.


Job Requirements:


  • This position requires at least two years' experience in writing marketing copy (ad, product, promotional) and/or cause-related copy, preferably for marketing emails or work in online retailing.
  • Must be able to write effective copy of various lengths - headlines, short two-sentence blurbs, long-form newsletters - to achieve specific marketing goals.
  • Is able to work independently and within a team.
  • Is attentive to detail and has ability to work quickly and accurately.
  • Can take initiative, offer new ideas, monitor competition and describe market trends.
  • Is metrics-oriented and numbers driven. Possesses the ability to create and iterate campaigns based on data.
  • Has experience using Send Grid. Experience with Silverpop, Mailchimp, Constant Contact, CheetahMail or Epsilon will also be considered.
  • Is proficient with computers and mobile devices as well as with general business applications.


Compensation: $22.00-$25.79/hr



location: Miami, Florida

job type: Contract

salary: $23.00 - 25.79 per hour

work hours: 9 to 5

education: No Degree Required

experience: 2 Years

responsibilities:

Requirements:

Writing and editing product and promotional copy for various email formats.

Selecting high-converting topics and promotions by email list and brand.

Collaborating with designers to merchandise products, showcase offers and ensure materials are consistent with brand.

Uploading and scheduling email content, testing email blasts, proofing email and verifying links.

Managing the email-marketing calendar to ensure subscriber growth and list health.

Reviewing and analyzing email results and developing plans to improve and optimize list growth and conversions.

Creating reports and presentations for management to develop and refine plans and roadmaps.

Establishing attainable goals for list growth and digital revenue in collaboration with management.



qualifications:

Qualifications:

This position requires at least two years' experience in writing marketing copy (ad, product, promotional) and/or cause-related copy, preferably for marketing emails or work in online retailing.

Must be able to write effective copy of various lengths - headlines, short two-sentence blurbs, long-form newsletters - to achieve specific marketing goals.

Is able to work independently and within a team.

Is attentive to detail and has ability to work quickly and accurately.

Can take initiative, offer new ideas, monitor competition and describe market trends.

Is metrics-oriented and numbers driven. Possesses the ability to create and iterate campaigns based on data.

Has experience using Send Grid. Experience with Silverpop, Mailchimp, Constant Contact, CheetahMail or Epsilon will also be considered.

Is proficient with computers and mobile devices as well as with general business applications.

Position is based in Miami, FL.



skills: Analysis - Sales

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.


 

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