Paid Social Marketing Analyst
 McLean, VA
Qool Media is seeking tech savvy digital media buyers to join our Publishing team on the Search and Social channels. Our growing digital marketing team is responsible for growing the footprint of our owned and operated digital properties through various methods of distribution across Search Engines and Social platforms.

Social media and search marketing requires an analytical mindset that is able to monitor performance and optimize campaigns accordingly. Our team is successful due to their ability to create effective ad copy as well as draw business insights from a high volume of performance data. You will have the opportunity to exercise your creative skills while writing and reviewing ad copy, flex your quantitative expertise with high volumes of keywords and campaigns, manage A/B testing and visualize data with Google Analytics.

This role is also offered to eligible candidates through the CICan Career Launcher program. Please indicate your interest in being considered for this program in your application.

The Role You Will Have

  • Lead day-to-day management of content and search campaigns including keyword generation, ad copy writing, and multi-variant testing 
  • Analyze marketing campaigns across multiple search engines and content platforms to ensure customer acquisition and conversion goals are being met
  • Utilize data modeling and testing to maximize the effectiveness of pay per click campaigns
  • Develop and test new campaigns to better target users and improve overall marketing efficiencies
  • Identify high value demographics and target them accordingly
  • Develop a high level of digital marketing and search engine marketing expertise

What You Will Bring

  • University or college certificate preferred
  • Solid understanding of Internet technologies
  • Exposure to or experience using Google Adwords and/or Microsoft Bing Ads
  • Exposure to or experience using multi-variant testing environments
  • Advanced knowledge of Excel and Word Strong written and verbal communication skills
  • Excellent time and project management skills
  • Creativity, teamwork, and strong attention to detail

What We Have to Offer

  • A competitive salary and benefits package
  • Flexible working hours
  • Small, efficient, and well supported teams
  • A culture of support and collaboration
  • Regular social events and team lunches
  • Parking and fitness reimbursements
  • An in-office lounge with 60“ TV, Xbox, and comfy chairs
  • Free beverage center
  • Fun people