Product Marketing Manager

About LSQ

LSQ is the leading invoice finance platform in the U.S. We give entrepreneurs the power to access $5,000 - $50 million in working capital with the click of a button. Through our platform, businesses can upload unpaid invoices and get their money instantly without having to wait 30, 60, 90 or more days to get paid by customers. By freeing their cash trapped in open invoices, businesses can get the financing they need to grow without having to take out a loan.

Founded in 1996, we've delivered over $10 billion in funding to thousands of businesses across the nation. We're profitable, expanding rapidly between our Orlando (HQ) and New York offices and recently raised $100+ million in venture capital.

About the Product Marketing Manager Role:

As LSQ's Product Marketing Manager, you'll report directly to the CMO and will be responsible for driving product positioning, messaging, sales and marketing enablement, competitive analysis and content development. You'll be a key player in all of our marketing efforts, from running marketing campaigns and formulating launch plans to customer research and demand generation (PPC, retargeting, direct mail, radio, events and more).

What the Product Manager will focus on:

* Product Messaging — Develop brand, demand, and launch strategies and messaging that differentiate us in the market and drive growth.

* Demand Generation — Work internally and with agencies to create innovative marketing campaigns. Channels include email, social, PPC, radio, direct mail, events and more.

* Sales Enablement — Identify and communicate the value proposition of our products to the sales team and develop the resources and collateral that support the selling process.

* Market intelligence – Analyze competitive offerings to identify product differentiators as well as potential gaps. Identify prospective markets, verticals and customer personas.

* Event Management - Manage LSQ marketing event participation, drive event marketing ROI and evangelize our story at live and virtual events.

* Copyright - Manage and write both outward facing and internal content to include: thought leadership pieces, product datasheets, testimonials and other collateral.

What the Product Marketing Manager needs to have:

* 4+ years' experience in product marketing or demand gen for financial services products.

* Experience with Marketo or similar marketing automation tool.

* Great writer with an eye for compelling copy. Ideally, you've produced videos, written blog posts, and developed case studies, created customer communications, and other content where none existed before.

* Left and right brained. You're both creative AND numbers oriented. You can analyze user data and implement tracking to measure success.

Bonus Points:

* Working knowledge of HTML, CSS, Javascript

* Working knowledge of Salesforce

What we offer:

* Competitive salary, bonus and total compensation

* No dress code - Florida is hot, wear comfortable clothes

* Fantastic health insurance: 100% employer paid!

* Dental, Vision, Life, Short term & Long term disability insurance - 100% employer paid!

* HSA & FSA options

* 15 days of personal time off per year + 9 paid holidays totaling 24 paid days off annually

* 401K with company matching

* Financial planning services

* Snacks & drinks provided to you in the office

* An incredible amount of factoring/asset-based lending industry training so you can learn what we do and don't need to spend months piecing it together yourself

* Company-sponsored events, give back days & team outings

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and stoop, kneel, crouch.

LSQ is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at LSQ via-email, the internet or in any form and/or method without a valid written Statement of Work in place for this position from LSQ HR/Recruitment will be deemed the sole property of LSQ. No fee will be paid in the event the candidate is hired by LSQ as a result of the referral or through other means.

LSQ is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived, race, religion, color, sex (including pregnancy and gender identity), sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, any other non-merit based factor or any other characteristic protected by applicable federal, state or local laws. Our leadership team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. If you'd like more information about your EEO rights as an applicant under the law, please visit http://www1.eeoc.gov/employers/poster.cfm

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