CRM Insight Analyst
 Shoreline, WA

CRM Insight Analyst - Careers { “@context“ : ““, “@type“ : “JobPosting“, “title“ : “CRM Insight Analyst“, “description“ : “

Who we are:

Wunderman Thompson is part agency, part consultancy and part technology company, built to inspire growth for our clients. We provide end-to-end solutions at a global scale, bringing together over 20,000 creatives, data scientists, strategists, technologists and so many more expert minds, across 90 markets. With a truly global reach, we work with some of the world's most ambitious brands, partnering with them across communications, experiences and platforms to deliver world class, inspiring work that has impact! In the UK specifically, our client list includes brands such as; Shell, BT, HSBC, Microsoft, Selfridges, Nestle and Samsung. Our breakthrough creativity has always helped our clients' businesses succeed and we're proud to have been voted Campaign's Customer Engagement Agency of the Year in both 2017 and 2018.

What you'll be doing:

This is an exciting opportunity working on a large Wunderman Thompson client account. We are looking for an exceptional and talented person who will want to show how reporting and analytics can have a positive impact on understanding customer behaviour and developing the right marketing strategies. This is a brand new role.

Embedded at our client's office, the CRM Insight Analyst has direct data access to report on the UK CRM Programme and translate findings into actionable insights. The CRM Insight Analyst will be responsible for designing, developing and implementing a new reporting suite and for designing analytical methodologies and then delivering the analytical outputs. The Senior Analyst will work closely with the Senior Data Strategist to ensure all output delivers impact and value to the Shell UK Clients. Initially data will be accessed using SQL Server but will move to Databricks (Sparklyr) later in the year.

  • You'll be responsible and own the delivery of CRM/Campaign reporting and Insights for the loyalty programme
  • Ownership of all results
  • Designing, developing and implementing a new reporting suite
  • Delivering customer-centric analysis and insights to understand the impact CRM has on customer behaviour and how customer behaviour varies across different cohorts
  • Conducting analytical deep dives to further understand UK market trends and marketing activity, making recommendations in order to optimise ROI
  • Build segmentations and predictive models to help Shell understand customer interaction and which customers to target
  • Be the client's trusted advisor on all things analytics by making it easy for them to make business decisions by putting the customer at the centre of everything we do
  • Presenting frequently to clients and attend client meetings, embedded on site in the client's office
  • Working with wider Wunderman Thompson teams to ensure smooth delivery of analytical tasks

Please note, this is initially a fixed term contract until the end of December 2020.

Who you are:

  • You might have a university degree in a numerate discipline
  • Experience in a data and analytics function
  • Experience of SQL and Excel VBA
  • Perhaps some experience in data visualisation/dash-boarding software Power BI/ Alteryx
  • Excellent communication and presentation skills; making the complex simple for internal and external stakeholders
  • Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance
  • Experience of devising, implementing and managing reporting dashboard design, update and automation
  • High level Microsoft Word, Excel and PPT skills

What we can offer you:

We don't settle for people who can just do the job, we look for people that go beyond that and always push our thinking to be better than yesterday. We believe that this is what makes our agency a great place to be – a space where you're never far away from the best minds to learn from.

We want you to be comfortable and proud every day of the week and have created an open and inclusive environment where you can bring your whole self to work. We don't want you to just fit into our culture, we want your uniqueness and diversity of background to add to it and make this an agency where we all have a real sense of belonging and purpose. We are a community.

We have a number of programmes and initiatives designed to support your career and wellbeing. There are exciting knowledge sharing programmes delivered through lunch and learn sessions, cultural opportunities through our exchange programme, and you can have an impact on the wider community through one of our charity initiatives. Your career development is important to us and should you ever choose to move on from Wunderman Thompson, we want you to be better than when you joined us. YOU Time will provide you with the framework and support needed to reach your career aspirations, supported by a range of learning options for every type of learning style. Your mind, body and soul are also taken care of through our varied wellness programmes but we like to have some fun here too, so you could get involved in our culture club, find love through Wunder Dating or if you're the chosen one, take a spin on our Wheel of Wunder!

There really is no shortage of opportunities here for the right person that is prepared to roll their sleeves up, get involved and collaborate with those around them to deliver the best work for our clients and our agency.

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit our website and follow us on LinkedIn and Twitter.

Wunderman Thompson is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

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