Firefly is a category-defining and fast-growing Silicon Valley startup creating the next disruptive platform in Out-Of-Home Advertising. Firefly’s investors include some of the biggest names in the VC industry, such as Google Ventures, NFX Capital, Lightspeed Venture Partners, and Bessemer Venture Partners.
Firefly operates a network of Internet-Connected Digital Screens on the tops of rideshare platform (Lyft and Uber) drivers’ vehicles and taxis, thereby serving location and time dependent advertising and content for brands such as Turkish Airlines, Hotel Tonight, Venmo, Postmates, and Bonobos.
Manager, Media Insights & Analytics
· Owns opportunity pipeline for measurement case studies and generates activity to reach case study KPIs.
· Assists Sales team with measurement tactics on responses to RFP, to distinguish Firefly from its competitors and increase revenue opportunities.
· After RFP submission, these individuals will push for measurement conversations higher up the decision making funnel (i.e. account, strategy or research teams) and build relationships to influence media transactions
· Consults the Sales Strategist on how to make a campaign ready for measurement case studies. (e.g. tagging online assets, receiving the right conversion data to be passed on to the research company etc.).
· Collaborates with 3rd party measurement companies on requirements and deliverable(s) for research reports.
· Post-campaign, these Individuals exert influence to present measurement results higher up the funnel and open up the conversation regarding new business/upcoming campaigns that would benefit from our measurement capabilities
· Together with the Sales Strategist, convince the customer to have their research be used by Firefly as a case study (branded or white-labeled)
· Educates Sales Training and Enablement team - trains on measurement objectives and individual case study results.
· Create materials to support PR/Marketing efforts (blog posts, interviews, etc)
Firefly Is An Equal Opportunity Employer. All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability.
To all recruitment agencies: Firefly does not accept agency and unsolicited resumes. Please do not forward resumes to our Firefly employees or any other company location. Firefly is not responsible for any fees related to unsolicited resumes.