Digital Marketing Manager

Doane University Lincoln, NE
Doane University invites applicants for the Digital Marketing Manager position supporting its nationally recognized undergraduate, graduate and adult learning programs with campuses in Crete, Grand Island, Lincoln and Omaha, Nebraska. This position will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, SEM, SEO, social media and onsite display ads. This individual will be reporting to the Vice President of Enrollment Services & Marketing and will play an integral part in digital marketing analysis, lead generation, and creating an online road-map that aligns with the overall brand/prospective student experience. This position will be located at the Lincoln campus.

Qualifications/Skills/Abilities:

* Bachelor's degree in marketing, business administration or related field

* 4+ years of proven working experience in digital marketing

* Strong strategic marketing planning and implementation skills

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

* Highly creative,with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels, setting up and optimizing Google Adwords campaign, and with A/B and multivariate experiments

* Solid knowledge of website CMS and analytics tools (e.g., Google Analytics, WebTrends, Drupal) as well as HTML, CSS, and JavaScript development and constraints desired.

Doane's mission is to provide an exceptional liberal arts education in a creative, inclusive, and collaborative community where faculty and staff work closely with undergraduate and graduate students preparing them for lives rooted in intellectual inquiry, ethical values, and a commitment to engage as leaders and responsible citizens of the world. Central to our mission, Doane University actively works to create and sustain a welcoming learning community for all members to fulfill their potential, feel valued, and make meaningful contributions to the university. Doane University is an equal opportunity employer and seeks candidates who reflect the diversity of our society.

Similar jobs you might like