Social Brand Analyst

L'Oreal Lima, OH
In L'Oréal Perú we are in looking for five Community Managers who will perform the functions of Social Brand Analyst being responsible for:

Plan, develop, design and manage social interactions between our consumers and brands in Perú (L'Oréal Paris, Maybelline, Garnier, Vogue, NYX, La Roche-Posay, SkinCeuticals, Redken, Kérastase & L'Oréal Professionnel) to increase brand exposure and strengthen brand image.

Define and Enhance the Brand Social presence

* In accordance with the Brand's image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc…

* Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms in collaboration with Marketing teams and Digital Agencies

* Assist to Marketing teams with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

* Keep up to date on social media trends and best practices educating internal and external stakeholder.

Interact with consumers

* Interact with consumers in social media channels using social media management software and related tools, including forums Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…

* Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Plan and manage the brand online social activity

* Monitor, maintain and strengthen consistent online brand identity

* Work cross-functionally to develop – in coordination with the Digital Agency - appropriate content

* Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks & insights

* Produce social media listening and engagement reports for internal and external teams to fuel insight development

* Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

* Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

* Collect and analyze consumer and market insights and competition strategies to make recommendations to management+


* Studies: Bachelor degree in Marketing, Comunicaciones o Publicidad

* Languages: Spanish proficiency and Advanced English

* Previous experience: min . 1 year in similar positions in consumer good companies, digital or creative agencies.

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