Paid Advertising Brand Manager
 Lexington, KY

Paid Advertising Brand Manager

Oversee the management of Brand Paid Advertising campaigns, primarily multi-location franchise locations. The focus of this role will be working cross-functionally with Paid Advertising and Brand teams to develop strategy and optimize campaigns based on trends.

Essential Duties

  • Ensure campaign strategy and deliverables are executed by the Paid Advertising Implementation and Performance Teams
  • Work with the Brand Team to develop paid ad strategies for prospective and current Brand Paid Advertising clients
  • Develop processes to support Brand Paid Advertising accounts, including high-level reporting (client-facing and internal)
  • Manage internal communication related to Paid Ads clients between Brand Team, Operations, and Sales
  • Provide technical and strategic value on client and internal calls
  • Work with Paid Advertising leadership to allocate Paid Advertising team resources and communicate coaching opportunities
  • Create and maintain alignment between the client, Brand Team, and Paid Advertising Team on KPIs, client goals, and client expectations

Essential Skills, Knowledge, and Behaviors

  • High level of organization and attention to detail
  • Ability to analyze data and be a creative problem solver
  • Ability to work and adapt in a fast paced, innovative environment
  • Ability to communicate effectively and build interdepartmental relationships
  • Eagerness to learn and grow professionally
  • Regular and consistent attendance

Education & Experience

  • Bachelor’s Degree in a related field such as marketing, business, math, or communications; or 2+ years of related experience
  • 2+ years of experience with PPC campaign management
  • Experience with client communication
  • Google Ads Certification
  • Google Analytics Certification
  • Experience with Google Ads Editor
  • Experience with Facebook Business Manager
  • Experience with Google Tag Manager
  • Experience with conversation tracking
  • Experience with Microsoft Excel

Preferred, But Not Required

  • Bing Advertising Certification
  • Experience with LinkedIn Advertising
  • Experience with Google Data Studio
  • Experience with reporting platforms
  • Experience with TV advertising
  • Experience with radio advertising
  • Experience with OTT advertising
  • Experience with email marketing
  • Experience with influencer marketing
  • Experience with affiliate marketing

The preceding job description has been designed to indicate the general nature and essential duties and skills of the work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, skills, responsibilities, and qualifications required of employees to do this job.