SEM Manager

Deluxe Corporation Lenexa, KS
Req ID#: 12726BR

Description

The Account Manager II role is directly responsible for the creation, implementation, analysis and management of successful online marketing campaigns and initiatives across major search engines (including but not limited to Google & Bing). The role requires collaboration with internal teams as well as communication with external clients.

Accountabilities:

* Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.

* Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics [CPA, CPL]

* Work with Call Tracking platforms [Marchex, TelMetrics, Mongoose]

* Leverage site analytics programs for SEM analysis / insights [Google Analytics, Omniture, CoreMetrics, Unica]

* Work in and manage bid optimization platforms [Kenshoo, Marin, SearchForce]

* Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume.

* Prepare weekly/monthly reports for clients, including communicating key metrics, goal attainment

* Set and manage expectation of client and internal teams

* Position may include other duties as determined by the company.

Required:

* Bachelors (or equivalent experience)

* 2+ years of experience directly managing SEM campaigns

* 0-2 years of SEM campaign experience

* Google Adwords & Bing Adcenter Certified (or gain qualification within 3 months of employment)

* Mathematical and analytical skills to measure the success of the SEM programs and to expand upon that success

* Strong marketing acumen

* Proven multi-tasking skills

* Solid critical thinking and problem solving skills

* Intermediate to advanced MS Excel skills (pivot tables, charts, vlookup, sumifs)

* Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone and in writing

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

EOE/Minorities/Females/Vet/Disability

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