Corporate Database Marketing Manager

Golden Entertainment, Inc. Las Vegas, NV
* Trains and manages Database Marketing staff

* Assists with staff hiring

* Meets with senior management to learn of company's strategic initiatives then develops tactical plan and calendar to execute initiatives

* Hands-on development and error resolution of campaign management programs

* Leads design and deployment of all property special event data requests

* Responsible for all data inquiries relating to property/guest concerns

* Learns and remains familiar with marketing vision, strategy, and tactics for each of the company's properties, then assists in development of database campaigns to meet the needs of the properties

* Drives direct communication in all channels, including mail, e-mail, text messaging and telecommunications

* Execute all GEI campaigns by working across the multi-functional teams provided in the list below. These teams are only an example of the primary interactions, and additional resources may be required dependent on the project:

* Corporate Database Marketing – strategy and campaign optimization

* Corporate Creative – design, branding and variable automation

* Corporate Planning and Analysis – framework for reporting and measurement

* Corporate Purchasing – price quotes, cost negotiations

* Outside Vendors – mail and email deployment

* Property – trafficking data proofs, reinvestment strategy and recommended changes based on post-analysis

* Prepares plans and reports on database segmentation, customer profile analysis and campaign performance

* Coordinates communication between corporate marketing and property-level marketing departments to support departmental objectives

* Stays current with industry technology around email delivery, email providers, text messaging other channels

* Performs other duties as assigned

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