Brand Strategy Manager (Park MGM)

MGM Resorts Las Vegas, NV
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Become one of the stars behind the show and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

As The Manager of Brand Strategy, you are the ambassador, the authority on all things Park. You are the personal insider. You are genuinely passionate not only about Park MGM, but also about connecting with others. You are curious about other people and that curiosity leads you to want to learn more about them and foster that feeling of community with them. You strive for personal discovery so that you may share your knowledge and experiences with others. You have an ability to engage with others, making them feel appreciated and welcome.

You assist guests whenever needed and customize recommendations for defining moments throughout their stay and always inviting them to return, all while providing memorable service with style. You see every moment as an experience, and you make every experience excellent.

Your friendly, personal and genuine approach demonstrates that you care for each guest and colleague as the unique individual that they are. You are not constrained by past practices or traditional notions of guest service. You own each guest interaction, show good judgment in all situations and are always striving to improve your craft.

The Manager of Brand Strategy is responsible for executing brand strategy and all brand elements for the property. The Manager will execute on comprehensive strategies, initiatives, action plans, and processes to improve all elements around the property to elevate the brand in the eyes of current and potential guests. The Manager will support the individual brand based on target guests, provide input and surface opportunities to improve the holistic guest journey. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

* Manage the development of annual marketing brand plans, based on input from Vice President and central shared service teams.

* Participate in the development of brand books to set all brand standards (e.g., visual identity, font, color) including other elements of the brand (e.g., music, scent, uniforms, logos, etc.) for property and sub-brand, if applicable.

* Request research on competition and individual brands from Corporate Marketing teams, and formalize implications and recommendations.

* Monitor consistent brand campaign and cross-channel execution and help socialize to property and corporate partners.

* Initiate and support Property Master Planning and identify CapEx projects that require strategy, brand development and asset creation.

* Formulate recommendations on customizing corporate guest service standards to align with property brand.

* Partner with Guest Experience team to support implementation of recommended comprehensive guest experience improvements and innovations.

* Surface opportunities to improve the holistic guest journey.

* Execute ideas to enhance experience from industry & competitor best practices.

* Partner with corporate training to infuse brand standards into employee trainings.

* Perform other job related duties as requested.

Required:

* Bachelor's degree in Advertising, Communications or Marketing or equivalent experience and education.

* At least 5 years of experience in a related field agency, marketing/advertising within the hospitality/gaming industry.

* Experience managing staff.

* Excellent customer service skills.

* Have interpersonal skills to deal effectively with all business contacts.

* Professional appearance and demeanor.

* Work varied shifts, including weekends and holidays.

* High school diploma or equivalent.

* Able to effectively communicate in English, in both written and oral forms.

Preferred:

* Previous experience working in a similar resort setting.

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