Vertical Marketing Channel Manager

The Go Daddy Group Inc Kirkland, WA
About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 73 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit

The Vertical Marketing Channel Manager is responsible for the development and end-to-end management of vertical marketing media buying and execution. You will help develop and execute media strategy tied to business objectives. Create campaigns by GoDaddy product lines designed to grow users and product adoption. Run targeted prospecting, retargeting campaigns and audience selection. Be responsible for budgets. Report out on KPIs.

The VMCM must have experience across multiple platforms.

The position will be hands on launching campaigns directly in platforms such as Facebook power editor, Twitter, LinkedIn, YouTube/OLV, Doubleclick, Google Adwords and affiliates.

The VMCM will be responsible for platform execution including gathering and uploading creative, setting budgets, assigning audiences, campaign pacing and performance reporting.


* Work closely with GoDaddy product vertical team to develop and execute go to market media plans against product and audience.

* The VMCM will be responsible for platform execution including gathering and uploading creative, setting budgets, assigning audiences, campaign pacing and performance reporting.

* Forecast and clearly communicate media strategies to internal stakeholders, product marketing managers and finance.

* Develop budgets and experiments for new and existing media campaigns using supportive data.

* Responsible for creating testing parameters as well as campaign optimization and overall campaign results.

* Work across departments with creative and front of site to make strong marketing collateral, campaigns, and landing pages.

* Planning with internal and external agencies.

* Ensure proper tracking and attribution across programs and channels using various systems.

* Create reports that tell a story and use data to optimize campaigns by adjusting bids, audience, placements etc. Communicate results to creative and product teams.

* Represent team and channel in weekly/monthly/quarterly business reviews.

* Additional responsibilities may be assigned.

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

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Job ID R001993