Marketing Manager, Brand-Fashion

Helzberg Diamonds Headquarters Kansas City, MO
The Helzberg Marketing Department manages all marketing communications including TV, direct mail, email and online marketing channel and strives to increase brand awareness, drive traffic to our stores and website, and gain market share through acquisition of new customers. Our Marketing Department is looking to fill a Marketing Manager, Brand - Fashion position.

The Marketing Manager, Brand – Fashion provides strategic thought leadership, leads granular investigation of consumer and business hypotheses and develops strategic frameworks for product, retail, digital, CRM and marketing partners to guide development of marketing business plans.

The Manager works closely with other Marketing team members, other Helzberg departments (primarily Merchandise, Store Operations, Finance) and external partners, agencies and vendors to ensure that marketing initiatives are aligned, linked and transparent. The Manager designs and evaluates plans with the goal to create high impact, high ROI marketing programs for assigned line of business. Through collaboration with key leaders the Manager helps maximize effectiveness of our overall marketing strategy.


* Provide marketing linkage with key internal business partners in the development of key businesses and initiatives designed to drive the business.

* Develop marketing strategy plans as a key input into corporate, business/product, retail development and omni-channel plans.

* Provide strategic direction for framing issues and opportunities and leading the decision making to develop and secure advocacy for high impact marketing plans. Drive marketing insights from both ROI and RSI perspectives to optimize goals by time period, consumer segments, by products and by channels. Provide strategic guidance and recommendation for resource allocation by media and consumer targets.

* Develop communications marketing briefs and lead planning that is inclusive of: traditional, digital, social activation levers; CRM; creative and content development—this will include leadership and ongoing management for key programs and serve as platforms for Marketing activation.

* Direct and manage resources for advanced marketing analytics and related consumer research that result in actionable consumer and marketing insights that guide Integrated Marketing Strategy recommendations. Develop and prioritize test and learn plans to best assess and validate strategic marketing choices.

* People Management: influence and provide direction for integrated marketing, cross functional teams and agencies to ensure collaboration across the organization and/or program.

* Budgeting: Develop marketing budgets and evaluate spend levels, effectiveness and create recommendations for optimization. Code invoices appropriately and reconcile actuals and accruals to monthly budgets, providing variance explanations as needed.


* Bachelor's degree in Business or Marketing, or related program and at least 5 years of experience working in traditional and digital marketing, consulting, brand and/or partnership management; preferably in retail, or an equivalent combination of education and experience. MBA a plus.

* Project and process management skills: Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines.

* Experience working in a highly cross-functional role.

* Proven ability to oversee marketing activities, including schedules, scope and budgets.

* Strong organization, planning skills and presentation skills.Ability to balance multiple priorities and meet deadlines.

* Strong cross-functional and team leadership.

* Strong strategic thinking skills; analytical and budgeting skills; oral and written communication skills.

* Regular, predictable onsite attendance is required to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.