Marketing Coordinator

QEP Corporate Johnson City, TN
Marketing Coordinator

POSITION TYPE/EXPECTED HOURS OF WORK:

This is a full time position; hours of work are Monday through Friday, 8:00a.m. to 5p.m., may vary with task/assignment.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

* Negotiate with vendors for marketing materials.

* Assist with promotions, mailers, and phone follow-ups.

* Help with distributor and dealer programs including assisting with PowerPoints, price lists, collateral, and other materials needed.

* Maintain company databases and competitive matrix.

* Assist with creative planning and execution of tradeshows and customer events.

* Assist in developing creative advertising for new product launches.

* Update company web-sites and ensure all information is current.

* Manage the Dealer Locator list.

* Assist with answering consumer emails.

* Assist Customer and Technical Services when needed to assist with customer calls related to product questions.

* Coordinates activities to inform customers of new types, specifications and application of products.

* Prepares reports by collecting, analyzing and summarizing information and trends as needed.

* Manage Marketing Content for key customer accounts.

* Assist with continuous market research and analysis to identify and define new product innovations in areas such as but not limited to:

* Competitive brands, value and price positioning.

* Market size and potential sales available.

* Gap analysis to optimize mix in all product offerings.

* Line extensions and enhancements to existing products.

* Other duties as assigned by supervisor.

COMPETENCIES

* Organizational Skills

* Time Management

* Customer Focus

* Technical Capacity

EDUCATION and/or EXPERIENCE:

* Bachelors degree or equivalent combination of related experience and education.

* Experience in marketing, office administration, and customer service.

LANGUAGE SKILLS:

* Communicate in the English language, both written and orally.

* Communicate effectively over the phone or in person with customers, individuals or groups within the organization.

* Read, analyze and interpret business, professional and technical information.

* Write reports, business correspondence and procedures.

MATHEMATICAL SKILLS:

* Ability to calculate figures and amounts such as discounts, proportions, percentages, area, circumference, and volume.

REASONING ABILITY:

* Define problems, collect data, establish facts and draw valid conclusions.

* Interpret, carry out and provide instructions in written, oral or diagram form.

* Deal with problems involving several concrete variables in standardized situations.

* Maintain effective working relationship with others.

COMPUTER SKILLS:

* To perform this job successfully, an individual should have comprehensive knowledge of Microsoft Office (Power Point, Word and Excel) and Internet Applications. Adobe software experience is a plus.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Regularly required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; talk and hear. Occasionally required to walk.

* Frequently required to lift and/or move up to 10 pounds, occasionally up to 50 pounds individually or up to 70 pounds assisted.

* Vision abilities: close vision, distance vision, peripheral vision, depth perception, adjust focus and distinguish color.