PPG Brand Manager

J&P Cycles Irvine, CA
Job Description PPG Brand Manager

For select Performance Products Group brands in the MAG portfolio, which include Vance & Hines, Performance Machine, Progressive Suspension and Burly Brand.

Reports To

The PPG Brand Manager will report to the PPG Marketing and Sales Directors.

Job Overview

In the enthusiast-oriented powersports aftermarket, brand identity is essential. The Brand Manager's role is critical to ensuring that the brand's message is focused and communicated powerfully and coherently through its products and advertising to both its core and future customer. The Brand Manager works closely and is highly integrated with the PPG Product Development, Marketing and Sales teams to turn ideas into a unique and unrivaled riding experience.

Skills/Requirements Responsibilities and Duties

* Curate and champion the vision, mission and goals of the brand

* Lead new product ideation

* Gather input from brand stakeholders and customers

* Organize ideation along with trends, market research and competitor analysis to form business case documentation

* Submit projects to Product Development

* Drive projects through Product Development Process

* Establish product specifications, cost and price targets, platform applications and sales forecasts

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