Direct Marketing Program Manager

US Bank Horsham, PA
U.S. Bank is currently recruiting a Direct Marketing Program Manager, who will manage the creation of direct marketing materials supporting credit card campaigns for various business lines. The mediums are direct mail, email, and other forms of online acquisition communications. Program Managers are responsible for creative development through channel execution. In addition to managing campaigns, this role may be asked to assist with managing vendors and envisioning new ways to manage campaigns more efficiently. Additional responsibilities include:

* Develops and manages the fulfillment of campaigns, including:

* Creative design

* Schedules

* Production matrix

* Deciphering and managing mail plans, tests, and offer strategies

* Lettershop instructions

* Estimates and invoices (against campaign budgets and expectations)

* Campaign and package specifications

* Internal approvals (Compliance, Business Line, Operations)

* Coordinating with other Integrated Marketing teams on mail drops, email deployment, phone center readiness, and digital channel readiness;

* Reviews and approves audits and proofs for all components;

* Engineers print and email creative designs for cost, time, and production efficiency:

* Designs creative designs to optimize vendor capabilities

* Shares best practices with peers

* Investigates new technologies and production methods proactively

* Negotiates with vendors

* Evaluates opportunities for driving efficiencies within and across business lines

* Maintains understanding of channel influence on overall CPA

* Reports on cost savings and efficiencies gained;

* Plans, optimizes, and improves future campaigns with a deep understanding of timelines:

* Works on future campaigns while executing campaign in process

* Initiates requests for bids and quotes and evaluates responses and responsible for invoicing, tracking costs, reconciliations, and final billing;

* Maintains and establishes quality control standards and check points;

* Manages vendor relationships by establishing and monitoring performance to recognized standards and effectively resolves production-related issues:

* Holds vendors accountable for SLAs, accuracy, and quality standards

* Assists with negotiating pricing based on business line volumes and volumes across acquisitions; and

* Prioritizes deliverables based on revenue drivers.

Basic Qualifications

* Bachelor's degree or equivalent work experience

* Six or more years Direct Marketing experience, including:

* Familiarity with working in a highly-regulated industry

* Familiarity with CANSPAM

* Understanding of basic credit, Finance 101, and risk fundamentals

* Familiarity with large-scale print, email, and online processes and procedures

* Familiarity with response rates (industry and by business line)

* Strong organization, prioritization, and time management skills

* Willingness to take on special projects outside of day-to-day scope

* Ability to multitask effectively

* Strong written and verbal communication skills with internal and external associates

* Proven critical-thinking abilities

* Ability to troubleshoot problems and implement solutions for internal teams and external vendors

* Ability to work independently and take ownership of projects

* Proficient in the Microsoft Office suite (Excel, Word, PowerPoint, Outlook, Skype)

* Two or more years of supervisory experience