Specialist, Product Marketing (000000006600)

Steelcase Inc. Grand Rapids, MI
Responsible for executing product line marketing tactics for designated products/programs. Marketing objectives may relate to lifecycle management or new product. Is a member of project teams with relation to product/program development or lifecycle management. Maintains liaison with field sales, dealers, customers and plant operations staff.



* Responsible for executing product line and marketing tactics in support of plans for the assigned product(s)/program(s). Tactics may relate to areas such as merchandising, competitive analysis, training development or pricing.

* Analyze customer needs, competitive information and sales trends to assist in decision making regarding product features and functions.

* Represents and makes marketing decisions when working closely with other disciplines (engineering, manufacturing, sales, training, marketing services, marketing communications, product development, industrial design) in new product development and lifecycle management.

* Contributes to the formulation of marketing plans for new or existing products/programs.


* Answers questions regarding product/program features and competitive information for the field sales and dealer sales professionals.

* Participates in and/or makes presentations to visiting groups for designated product(s)/program(s).

* Maintains close liaison with field sales, dealers and customers as part of continuing marketing support and analysis program.

Required Skills

* Understands Steelcase processes and able to utilize corporate resources as appropriate

* Leadership experience on minor projects or within well defined process

* Works well with others in meeting common goals and has ability to collaborate on a team

* Able to interpret basic sales reporting data

* Effective one on one skills and basic presentation capabilities to internal and external audiences

* Understands basic order and sales processes

* Sets reasonable and measurable goals for self and consistently makes progress


* Bachelors degree required, preferably in marketing or business administration with specialty in marketing or equivalent experience

* Two to four years of marketing or sales related experience is preferred, or completion of Steelcase PACE (sales training) program.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.

Steelcase offers a comprehensive salary and benefits package, including profit sharing.

To learn more about our company, and our family of brands – including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®, please visit our website at www.steelcase.com.

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