Product Manager/Senior Product Manager
Viela Bio, Inc.
 Gaithersburg, MD

Viela Bio is looking for a talented and highly motivated Product Manager / Senior Product Manager. The successful candidate will be responsible for developing and executing branded and unbranded marketing initiatives to target healthcare professionals and patients. In this position, you will collaborate with agency partners, cross-functional teams and field sales to execute highly effective, multi-channel marketing programs to maximize commercial success.

Key responsibilities:

  • Lead execution of tactical initiatives and deliver programs on time and on budget
  • Work with agency partners to conceive and execute non-personal promotional programs
  • Manage digital assets including websites and associated SEO/SEM plans
  • Oversee commercial presence including exhibit booth for national medical meetings and supporting field sales with local/regional conferences
  • Identify areas of improvement and provide recommendations on activities that should be modified to maximize performance
  • Administrative management of projects, including contracts development, PO generation, and tracking and reconciliation of project budget
  • Work with marketing management to build a compelling business plan and define the budget required to deliver against the plan

Desired Skills and Experiences:

  • Minimum 5 years pharmaceutical/biotech marketing experience
  • Neurology and/or Rare/orphan disease experience a plus
  • Product launch experience preferred
  • Experience in digital marketing and non-personal promotion required
  • Self-motivated team player with the ability to proactively identify and prioritize problems and opportunities and design effective solutions and action plans
  • Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously
  • Skilled at successfully navigating medical, legal and regulatory review process
  • Open to giving and receiving feedback

Education:

Bachelor's Degree required; Advanced Degree preferred