Senior Product Manager - Retail Payment Solutions/Cobrand Loyalty Cards

US Bank Fargo, ND
SUMMARY

U.S. Bank's Retail Payment Solutions is one of the nation's leading payment processing and full-service-issuing providers. Retail Payment Solutions offers credit, debit and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers. U.S. Bank RPS is the nation's 6th-largest credit/debit-card issuer with a diverse portfolio of credit, debit and pre-paid payment solutions.

This position is a part of Retail Payment Solutions' Cobrand Loyalty Cards program for its businesses/retail partners, e.g., Kroger 1-2-3 Rewards Card and REI MasterCard. This position is responsible for the strategic support/execution of acquisition and portfolio strategies in collaboration with the cobrand card program team. This position will utilize resources both internally and externally to execute against those strategies to meet the portfolio planned numbers.

RESPONSIBILITIES

This position will be responsible for executing the marketing and communications strategies for a new US Bank strategic cobrand credit card partner. Candidates should be able to collaborate with internal US Bank teams to execute against both new account acquisition and portfolio management strategies to meet the portfolio planned numbers. Additionally, due to regulatory controls and internal US Bank processes, this position will need to learn and follow the required compliance procedures.

Working independently manages product managers and project team responsible for the most complex and technologically driven products with the largest market demand deemed as very important to the organization. Operates at a highly independent level, consulting with and advising management on the marketing implications of various actions. Generally manages a staff of one to five direct reports, one to five indirect reports and a project staff of one to five. Oversees the development of short and long-term goals to meet product objectives and the implementation of appropriate long term strategic plans and presents them to management. Independently manages business requirements and guides staff in assessing impact of major issues and determining appropriate action plans for products that have high profit potential and are the most critical to the success of the business.

Directly and/or through subordinates, oversees the strategic product management for an assigned product lines in support of the organization's goals and market needs. Responsible for meeting product profit and growth goals. Oversees the evaluation of market trends, product development, product position and pricing philosophy. Recommends enhancements to product lines to stimulate sales and meet objectives. Additional responsibilities include:

* Develops marketing plan and product line objectives; including strategy and tactics; ensuring consistency with organization and business line objectives and goals and meeting product profit and growth goals.

* Manages design, development, implementation and enhancement of new or existing products supporting organization and business line objectives.

* Manages the development of product pricing and profitability analysis and recommends pricing.

* Manages the development and maintenance of competitive analysis and market research of competing products and services to identify customer needs and trends.

* Manages the on-going research to track, monitor and analyze product performance, profitability and contribution.

* Manages the development of collateral material, advertising, promotional programs, sales training programs, operational procedures and systems requirements to ensure that sales departments are provided with appropriate sales, merchandising and administrative tools.

* Reviews strategic product and market perspectives; evaluating long term effects and anticipating changes.

* Reviews risk data related to product lines and ensures risks are effectively monitored and managed.

* Ensures products meet state and Federal regulatory requirements and coordinates legal re-view of all supporting collateral materials and documentation.

* Plans, develops and controls project/product budget.

* May recommend hires, transfers, terminations, salary adjustments, performance standards and reviews. Approves employee time records, work assignments, vacations, sick pay, etc. Implements and executes employee relations policies, training programs and various other human resources programs and policies.

REQUIRED

* 8 years of related work experience.

* Comprehensive knowledge of the assigned business line and technical marketing skills.

* Strong product management, design and development skills.

* Strong knowledge of product/program development, pricing, implementation and strategic analysis.

* Demonstrated management, leadership and interpersonal skills.

* Demonstrated marketing and marketing research skills.

* Thorough knowledge of competitive market, operations and various products and services within assigned area.

* Well-developed oral and written communication skills.

* Strong financial and competitive analysis and PC skills.

* Bachelor's degree or equivalent.

PREFERRED

* Senior product manager with a proven record of successfully managing large and important projects.

* Master's degree in a related field.