eMarketing & Comm Spec

Houghton Mifflin Harcourt
 Evanston, IL

Job Requisition ID:17206

Additional Locations:Remote

Heinemann is looking for an eMarketing & Communications Specialist who will be responsiblefor creating, managing, tracking, and optimizing email campaigns for its professional resources and services. The candidate will be responsible for coding emails in HTMLand in plain text, must be able toexecute CSS, hard code, and inline code, and pull campaign data and report out on KPIs.The candidate must work closely with ateam of Product Managers, understand list-building, workflow and automation best practices and be ableto multi-task and manage multiple schedules.

Responsibilities

  • Support the Marketing and Sales teams with planning and executing ad-hoc campaigns
  • Work with Inbound Marketing Specialist on email list builds and ongoing list management which includes unsubscribe and suppression lists as well as aid with the creation and maintenance workflows
  • Partner with Heinemanns Director of Marketing Operations to conduct extensive A/B testing of email strategy and evaluate the performance of emails, including conversion rate, subject lines, segmentation performance, and click-through rates and provide actionable recommendations to the marketing team to improve future email performance when needed
  • Partner effectively with cross-functional teams

Qualifications

  • BS in Marketing or 2+ years of relevant work experience
  • Proficient with HTML and CSS coding
  • Familiar with principles of email and its best practices, web page design and maintenance, A/B testing, automation, workflows and contact list management
  • Ability to handle multiple projects simultaneously, while adhering to strict deadlines
  • Experience with campaign execution, including email marketing and campaign analysis
  • Familiar with graphic programs and PDF creation and revision (Photoshop, Adobe Acrobat Pro, etc.)
  • Good communication and interpersonal skills
  • An understanding of CAN-SPAM policies and GDPR preferred
  • HubSpot or other marketing platform experience preferred
  • Experience with responsive design preferred

Physical Requirements

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

This position is not eligible to be performed in Colorado.

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ABOUT US:

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing peoples lives by fostering passionate, curious learners. As a leading provider of pre-K12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit

PLEASE NOTE:

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

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