Progressive Leasing is searching for a creative, technically savvy individual to join our growing Marketing Team as a Marketing Automation Specialist - Key Accounts. In this role, you will work to design, implement, and manage automated marketing communication flows including email, SMS, Direct Mail, Push, and other communications channels with an emphasis on A/B testing, increasing conversion, and performance/ROI measurement.
You will be part of a team responsible for managing our omni-channel marketing automation platform and building and executing on sophisticated consumer and retailer marketing campaigns. Proven experience with campaign strategy, content writing, and strong digital design principals are essential. In-depth knowledge of marketing campaign setup, marketing automation software, nurture methodology, funnel metrics, and best practices in both sales and marketing, are required. Additionally, technical expertise in the areas of web development, UTM tracking with GA, and lead management is a must.
What You'll Do:
- Support key retailer accounts with omni-channel engagement tactics
- Develop and implement successful B2C and B2B marketing communications programs using automated marketing and traditional methods
- Execute Progressive Leasing's customer and retailer communication strategy
- Implement creative, messaging, and content for marketing campaigns
- Plan, develop, and report on A/B tests for campaign optimization
- Test responsive email communication for multiple devices and platforms
- Segment campaign audiences based on predefined database attributes and demographic data
- Document customer communication process and technology implementation
- Perform marketing attribution analysis on campaigns, report, and optimize
Minimum Experience & Qualifications:
- Bachelor's degree in marketing or related field
- 4+ years of previous experience in marketing automation or a marketing role
- Exceptional communication, interpersonal and support skills
- Ability to establish and maintain strong working relationships with internal and external partners
- Experience designing and executing omni-channel marketing campaigns in one or more CRM or Marketing Automation platforms, such as SalesForce Marketing Cloud, Adobe, Resultics, Blueshift, Selegent, Adobe, Iterable, or Telium.
- Experience with campaign strategy, ideation, conceptualization, and developing omni-channel marketing campaigns and nurture strategy
- Familiarity with multi-touch attribution, lead management, targeting, and closest proximity segmentation
- Strong technical background, problem-solving skills, troubleshooting, and analytical ability, and attention to detail
- Experience in multi-tasking and balancing multiple projects at the same time
- Attention to detail and ability to accept critical feedback to improve results
Compensation, Perks & Benefits:
- Competitive Compensation• Bonus Potential
- Full Health Benefits; Medical/Dental/Vision/Life Insurance• Paid Parental Leave
- Company Matched 401k
- Paid Time Off• Paid Holidays• Paid Volunteer Time
- Diversity Alliance Resource Groups
- Employee Stock Purchase Program
- Tuition Reimbursement
- Charitable Gift Matching
- Job Required Equipment & Services Will Be Provided
WHO WE ARE
Prog Leasing, is the largest and longest-tenured virtual lease-to-own provider in the United States. The Company's mission is to provide simple and affordable purchase options for credit challenged consumers. Over the last 20+ years, Progressive Leasing's alternative lease-purchase options have helped millions of customers with less than perfect credit acquire needed items with ease. Progressive partners with 30,000 retail stores, helping to drive increased revenue and improve customer satisfaction.
Progressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business.