Team Lead, Salesforce Marketing Cloud Technical Consultant (Remote with Travel)
 Dallas, TX


Appirio, a Wipro Company helps customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and unmatched cloud experience. We create actionable strategies that deliver results quickly, and help organizations adapt to a new experience-driven era. We do this by harnessing the power of one of the world’s largest crowdsourcing communities and thousands of pre-built solution accelerators. Appirio is a trusted partner to some of the world’s largest brands, including YP, Cardinal Health, Coca-Cola, eBay, Facebook, Home Depot, Sony PlayStation, Moen, and IBM.

Brief Summary of Role

A Team Lead, Salesforce Marketing Cloud Technical Consultant directs a team of SFMC technical consultants to develop and deliver SFMC project deliverables. The Team Lead reduces the overall project technical risk by uncovering design issues early in the project life-cycle, shares implementation best practices, and recommends solution alternatives. Additionally, the Team Lead partners with other consultants to conduct design/code reviews during major project milestones. This is a hands-on role that requires significant technical experience and abilities with Salesforce Marketing Cloud and related cloud technologies.   

  • Leads a team of technical consultants and serves as primary subject matter expert on all technical aspects of Salesforce Marketing Cloud
  • Serves as the technical expert on Appirio projects focused on Salesforce Marketing Cloud and related applications (Social Studio, Ad Studio, Mobile Studio, …).
  • Owns implementation tasks from initial planning and requirements analysis, through design, development, testing and deployment.

  • Provides guidance to other SFMC Technical Consultants both onshore and offshore related to advanced configurations throughout the platform, including: AMPScript, SSJS, tSQL, data extensions, advanced triggers, and automations.
  • Judges the tradeoffs with technology and feasibility and makes choices that fit the constraints of the project.
  • Works directly with clients to lead projects, facilitates business process analysis sessions, develops and delivers key components of technology solution.
  • Provides mentoring and guidance to other team members, including offshore team members.

Required Skills:

  • Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder.
  • Data: Deep understanding of data, data extensions, data relationships, and ability to translate customer requirements to the use of their data throughout their marketing automation ecosystem

  • Configure vs Code: Full understanding of out-of-the-box SFMC functionality and able to propose and estimate more advanced solutions based on client requirements. 
  • Client Management: Ability to discuss solution concepts and platform limitations with stakeholders on the client side. Setting expectations on complexities, impact on technical debt, or analysis/feedback on problems with baseline data that inhibit solution development
  • APIs & Integrations: Ability to demonstrate API calls via Postman, SOAPUI, or similar for Client-side Developers to work from
  • HTML / CSS: Familiar with responsive design coding practices and able to debug rendering issues in partnership with development resources
  • Additional platform experience with one or more of the following: Pardot, Social Studio, Ad Studio, Mobile Studio, Data Studio, or Interaction Studio.

Education and Required Experience

  • 4+ years of experience (6 years preferred) in a hands-on technical leadership position
  • 4+ years of experience with Salesforce Marketing Cloud development
  • Marketing Cloud Consultant Certification required, SFMC Developer Certification preferred
  • Multiple Salesforce Marketing Cloud Project deployments
  • Knowledge of Salesforce Integration Patterns & best practices
  • Located and able to work in the U.S. from a home office and able to travel up to 40%
  • Not eligible for Visa sponsorship

We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.