VP, Franchise Marketing - NFL Media

The NFL Media Marketing Group is seeking a Product Marketing leader to own global strategy and execution for our largest revenue drivers: Thursday Night Football and NFL Network shows. The NFL Network portfolio includes: GameDay Morning, Good Morning Football, Total Access and more.

The successful candidate will develop and lead a small, effective highly collaborative cross-functional team responsible for understanding the business needs and requirements of the NFL Media Marketing, Content and Business Development teams, engaging with the Creative, Marketing Operations and League Marketing teams to craft the unique and compelling strategies to maximize ratings, business results, efficiencies and learnings, and communicate campaign/program progress and results across the business.

In addition to reaching NFL Media performance objectives, the executive will be responsible for connecting to other League Marketing seasonal calendar initiatives, e.g. Combine, Draft, Training Camp, Kickoff, Thursday Night Football, Playoffs, Pro Bowl and Super Bowl, A Crucial Catch, and Salute to Service. In addition, they will implement league promotions and brand awareness campaigns leveraging Affiliate broadcast partners and other digital media partners.


* Represent the Marketing team to business development and media/property teams to gain and maintain an understanding of commercial goals and continuously ensuring the entire Media Marketing team understands KPIs, challenges and opportunities throughout the Season.

* Accountable for achieving annual revenue, ratings and engagement targets across the NFL Network portfolio. Develop overall strategy with established tactics, and metrics for success.

* Demonstrate clear successes via measurable research and results for NFL Media.

* Run a cross-functional and collaborative process with Research, Media Marketing Operations, Social Promotions and Creative teams to craft effective strategies and integrated plans designed to meet/exceed each business unit goals and achieving continuous ROI efficiencies.

* Lead a cross-functional business review of current and upcoming campaigns and quarterly calendar with the Marketing team and actively collaborate to identify means to optimize budgets or enhance programs.

* Ensure business/content/media property teams are kept abreast of program execution progress and results/learnings in a timely manner.

* Lead and develop a highly collaborative team.