Data Analyst, Analytics and Insights - Newsy
The E.W. Scripps Company
 Cincinnati, OH

The Data Analyst utilizes their skills to ask questions, turn data into knowledge, form conclusions, and make recommendations that enable Newsy to innovate, differentiate itself from its competitors, work smarter, make better decisions, and enhance profitability. You will work closely with marketing, sales, editorial and product to deliver insights and recommendations to fuel brand growth strategy and tactics by using statistical analysis and data mining techniques.

What You'll Do

  • Work as part of a centralized analytics and research team on quantitative and qualitative research to understand brand content and product resonance, audience interests, and ongoing audience insights
  • Help enable self-service analytics amongst our organization using a variety of tools
  • Complete ad hoc analysis projects
  • Support advertising sales pitch with analysis and data driven collateral that is compelling to the client. Guide clients decisions using historical results and future projections as a trusted advisor to business leaders and users, using data and analytics as a basis for better, more informed decision making
  • Identify impactful choices or courses of action that drive value for the organization and clients
  • Influence the direction of the business by effectively communicating conclusions to cross-functional groups
  • Mine large amounts of data and perform data analysis to extract useful business insights for a wide range of topics including product development and performance, market dynamics, consumer and audience knowledge, internal operations, and external research
  • Initial study design, acquisition of data, prototyping and production roll out
  • Ongoing tracking, monitoring, and periodic follow-up studies
  • Support the design and implement of reporting dashboards that track key business metrics and provide actionable insights
  • Secure final, accurate data files from vendors
  • Use software and other tools to develop analyses that identify patterns, influences, correlations, relationships, predictive factors, risk factors, and that provide better situational awareness
  • Create models, simulations, and optimization routines
  • Develop data flows and acquisition strategies to facilitate the capture and sharing of data and analytics within the organization
  • Support the development of analytics products and services by providing input into product roadmaps
  • Create analytics and measurement roadmaps
  • Other duties as assigned

What You'll Need to Know

  • Data acquisition using SQL and Python from sources like Oracle, Twitter, Google, LinkedIn, Public Databases, Facebook, and Google Analytics
  • Tableau and Excel for data exploration and presentation
  • R, RapidMiner, MySQL, Oracle, Excel, and other tools for data mining using techniques like scenario modeling, pattern detection, A/B testing, nearest neighbor, cluster analysis, sentiment analysis, decision trees, optimization, simulation, regression analysis, utilization of ensembles, and other types of analysis a plus
  • Demonstrated experience interpreting results and applying findings to a business setting
  • Must have strong collaboration skills
  • Understanding of digital marketing, consumer research, and the overall digital landscape.
  • Strong written and oral communication skills
  • Are a team player, results and detail-oriented, self-starter kind of person who likes to get stuff done
  • Must be able to learn, understand, and apply new technologies

Education & Experience/Certifications

  • Bachelor's degree in business analytics, Market Research, Business, Advertising, Marketing, Statistics, Psychology, Sociology or related field, or equivalent experience. Master's degree preferred
  • Minimum of 2 years of experience in solving analytical problems using quantitative approaches (or equivalent)
  • 2+ years marketing analytics, media sales support or advertising agency
  • Experience (either through academic work/projects, internships, previous work experience) in quantitative and qualitative market research, political polling, consumer insights, brand management or other related work

About Newsy:

Newsy is an over-the-top news network that provides “news with the why,“ built to inform and engage by delivering today's top stories across platforms. Its content is available in on-demand and linear formats on over-the-top (OTT) services including Hulu, Apple TV, Sling TV, Watchable from Comcast, Pluto TV, Roku, Amazon Fire TV and Google Chromecast; connected television including Xumo; on mobile for iOS, Android and Kindle Fire; and at newsy.com.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.