Senior Analyst, Performance Marketing

Edelman Chicago, IL
ROLE/PURPOSE:

Edelman Digital is the award-winning digital arm of Edelman, the largest independent Communications Marketing firm in the world, and is seeking a talented individual to join its Performance Marketing group in Chicago as Senior Analyst. The Senior Analyst will be responsible for ensuring that all paid social and paid search deliverables are presented on time and of high quality, and that all campaigns meet client objectives. A successful Senior Analyst will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.

RESPONSIBILITIES:

* Execute paid social and paid search campaigns across search engines, marketplaces and social platforms including campaign creation, forecasting, budgeting and pacing, testing and optimization

* Interpret performance reports to provide actionable insights and analysis

* Act as day-to-day contact for client and/or Account Leads regarding paid social and paid search

* Ensure campaigns are meeting client objectives and KPIs

* Build and maintain relationships with key vendors, platforms, and technology partners

* Monitor latest trends in paid social, paid search and digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

* Collaborate cross-functionally with other members within the digital and account teams

* Assist with assessments and recommendations for new business opportunities

* Understand other channels within Performance Marketing group, such as SEO, native and display, to develop integrated strategies focused on client's business outcomes

Basic Qualifications:

* The Senior Analyst must have at least two years of relevant experience in digital marketing and/or related fields

Preferred Qualifications:

* Proficiency with industry leading software and tools, such Kenshoo, Marin, Doubleclick, 4C, Adobe and Google Analytics

* Experience with Google, Bing, AMS, Facebook, Instagram, Pinterest, YouTube, and Twitter

* Intermediate to advanced Excel and PowerPoint skills

* Solid communication skills to effectively present strategic and tactical plans to clients and internal teams

* Well-developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums

* Strong organizational skills being able to manage multiple projects at once

Similar jobs you might like

Senior Analyst
Bank of Montreal Chicago, IL
Marketing Analyst
Lettuce Entertain You Restaurants Chicago, IL