eCommerce Merchandiser / Professional - Health and Wellness Store Segment

Humana Inc. Chicago, IL
Description

The Senior Product Development Professional conducts fundamental or applied research which requires knowledge of a number of disciplines to improve, or generate new; products, components, equipment, systems, and processes. The Senior Product Development Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

Key components of success are creating and defining processes, collaborative problem solving, organization, implementation, and communication. You will be the subject matter expert for creating personalized customer experiences, understanding the customer journey, content creation, navigation, taxonomy, internal search and analyzing product/category performance.

Key responsibilities include:

* Responsible for set up and execution of all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, promotions and pricing

* Partner with marketing to plan email cadence and strategy that will increase conversion

* Develop and manage the website product, promotional and release calendar

* Responsible for updating and maintaining website content in accordance with marketing and promotional calendar

* Continually evaluate, test and improve merchandise taxonomy.

* Manage regular site merchandising, including product categorization & taxonomy, product ranking for product result pages, cross-sell & up-sell strategy, and visual merchandising.

* Launches and analyzes on-site promotions. Ensure all promotions are setup for optimal execution on the site.

* Website management – identify bugs, QA and makes sure everything is working properly

* Partner with Marketing and Creative to create content strategies that support key launches and promotions

* Oversees internal search – track which keywords are generating the most revenue and have the highest conversion rates, which keywords have a high exit rate, which keywords lead to no result pages and redirect. Make data-driven decisions, leveraging web analytics and customer feedback to optimize search result landing pages.

* Work with design team to develop site assets as part of promotional campaigns and product launches

* Review competitor websites to ensure industry alignment with categorization, promotions, trends and customer experience.

* Lead strategies for site navigation, product listing pages and product detail pages.

* Analyze site metrics and related data to identify opportunities to improve merchandising and the customer experience across the site and various product categories

* Manages the additions and removals of products from the e-commerce catalog. Includes tracking all product images and copy for each sku. (Is this under our team or Mark Powell?)

* In future phase, will need to focus on PPC, SEO, display advertising, retargeting, cart abandonment.

* Ensure the H&W store meets accessibility standards and guidelines.

Required Qualifications:

* 3+ years equivalent work experience

* Strong background in merchandising and marketing

* Analytical and process oriented

* Proven success with optimizing online sales funnels to improve conversions

* Proven success driving online marketing efforts direct to consumers

* Experience in leading digital strategy efforts

* Experience using web analytics tools

* Exceptional self-initiative- big picture and milestone / deadline driven

* Flexibility and adaptability- comfortable with defining structure needed for a complex project when it does not exist

* Excellent written and oral communication skills

* Proactively identify, respond to and resolve issues and risks

* Effective communication with all levels of team and stakeholders

* Able to work with multiple priorities and tight schedules

Preferred Qualifications:

* Bachelor's Degree in marketing or related field

* Experience working for a Fortune 100 Company

* Experience in Wellness and/or Healthcare

Scheduled Weekly Hours

40