Market Requirements Specialist

Volkswagen Group of America Chattanooga, TN
VW. Two letters. Endless opportunities. A bright future. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker and is on the road to number one. Come join our team and you could be part of that ride. For our employees, Volkswagen stands for more than just efficient and sustainable products - it's an expression of who they are and how they move through life. Become a part of the Volkswagen of America experience and work with people who are passionate, innovative, enthusiastic, and high performing team players. Everyone deserves a better car and everyone deserves a better company - it's a Volkswagen thing.

Role Summary:

* The incumbent in this role serves as a liaison between the development partners for whole vehicle engineering in Chattanooga and whole vehicle engineering (EG) in the R&D department in Wolfsburg/Germany

* This role supports for installation of R&D structure and regarding workflow, especially for technical market analysis, competitive analysis, and supplier information

* Responsible for technical market analysis and competitive analysis

Role Responsibilities:

Support EGPK in the Definition of NAR Market Requirements – (50%)

* Analyzes technical solutions in current vehicles to determine how well they meet NAR requirements.

* Outlines minimum content level for future projects within the A0 and A segments.

* Identifies new features and solutions for future projects.

* Creates summaries and presentations outlining market requirements.

* Works closely with the Group Quality and Product Marketing departments.

* Maintains a list of market requirements with their approval status for active projects.

* Audits defined market requirements on an annual basis.

Analyze Technical Solutions Among Competitors – (30%)

* Benchmarks competitor cars with respect to technical solutions in the market.

* Identifies new technical solutions offered by competitors.

* Analyzes vehicle survey data (JD Power, Strategic Vision, etc.) to determine ideal solutions for customer satisfaction.

* Attends customer clinics and analyzes their feedback regarding technical solutions.

* Uploads information in the Data warehouse database for each core competitor's attributes regarding established market requirements.

* Audits defined information on an annual basis and as new models are introduced.

Conduct Nationwide Analyses and Comparisons – (20%)

* Analyzes geographic, climatic, and infrastructure characteristics.

* Monitors regulatory changes in the NAR region.

* Identifies unique needs for various geographic regions and different segments of the population.


Years of Experience:

* At least 5 years of experience in automotive industry

Education Required:

* Bachelor's Degree in Engineering or equivalent

* Master's Degree in Engineering desired

General Skills needed to perform the job:

* Analytical and conceptual thinking – using logic and reason, creative and strategic

* Excellent communication skills – interpersonal, presentation and written

* Computer savvy – skilled in the use of software (MS-Applications, …)

* Integration – joining people, processes or systems

* Influencing and negotiation skills

* Resource management

* Self-starting and self-motivation

* Ability to think in wider scope

* Work in cross functional teams

* Team management

* Time management

* Good administrative skills: ability to plan, develop a structure and priorities

* Technical quality evaluation

* Strong process orientation

* German skills written and verbal are advantageous

* Strong analytical skills (root cause analysis)

Specialized Skills: Knowledge or certifications unique to this role


Knowledge in the automotive area, specifically:

* Knowledge of vehicle evaluation

* Technical market analysis

* Competitive analysis

* Available vehicle models in USA and Canada

* Component assembly processes

* Legal requirements


* Experience in development department(s)

* Experience in project management

Work Flexibility:

* Business trips to R&D Center in Germany and domestic travel to customer clinics and competitor drives.