Marketing Analyst, Senior

Fiserv, Inc. Charlotte, NC
What does a great Senior Marketing Analyst do?

You will be the lead advocate for providing analysis and strategic planning to support the marketing, sales, and demand generation organization across 6 lines of business. You will have the chance to influence investment decisions, technology choices and change the processes we use to conduct business.

As a Senior Marketing Analyst, you can look forward to:

Establishing best practices for program and operations management for the FRMS Product Marketing group.

Tracking and measuring, analyzing and reporting on marketing programs and operations.

Making strategic and tactical recommendations to optimize marketing programs effectiveness with an emphasis on demand generation waterfall.

Coordinating with Product Marketing Leadership within FRMS, as well as key strategic stakeholders (e.g. Product Management, Sales, Global Sales Organization (GSO) Demand Creation and LDE Teams).

Forecasting marketing program performance to leads, opportunities and pipeline.

Establishing best practices for return on investment (ROI) tracking and analysis.

Producing the analysis and reporting of current program activities

Developing methods for/determining technologies necessary for the proper tracking and communication of ROI.

You're the kind of person who:

Is analytical and creative in the face of obstacles. You can calculate and articulate return on investment and excel in collaborative environments where you have the opportunity to obtain buy in. You love building campaign dashboards that provide full circle insights and improve campaigns.

Basic qualifications for consideration:

* Bachelors degree (Business related is preferred).

* Minimum 5 years of experience in Business to Business (B2B) marketing analysis and operations with emphasis on demand generation.

* Experience in working in matrix organization, including building marketing, product and sales alignment.

* Experience tracking marketing influenced and sourced pipeline and revenue, leads through the demand waterfall, and campaign attribution.

* Experience with campaign attribution tools such as Campaign Attribution Tools (such as Full Circle Insights or Bizible).

* Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and demand generation waterfall improvements.

* Experience working with long sales cycles (for example, 6 months to 2 years).

* Experience leading change management and process improvement.

* Proficiency with

* Experience with Marketing Automation tools (examples include Marketo, Eloqua, Silverpop).

* Experience with multiple technologies that store and process data and enable visualization.

* Ability to travel 20%.

Preferred qualifications for consideration:

* Experience with Sirius Decisions best practices and demand waterfall.

* Banking, financial services, and/or software industry marketing experience.

* Experience working with a Lead Development, Business Development or SDR team.

Who we are:

Financial & Risk Management Solutions business (FRMS) helps financial institutions optimize their use of and return on capital by making risk actionable and transparent within their organizations. Solutions are offered in multiple delivery modes including software products, customer-funded development, alliance services, consulting, ASP and hosted services. Key areas include:

* Financial performance management solutions for budgeting and planning, financial accounting, and funds transfer pricing and profitability

* Financial risk management solutions for credit, market and liquidity risk as well as asset/liability management

* Financial crime risk management solutions for fraud and money laundering detection and mitigation

* Financial control solutions for reconciliation, exception management and account certification

* Solutions for ACH, treasury management, check capture, case management and resolution, float management, and enterprise content management (ECM)

* Consulting services through the Payments Performance Management team.

Fiserv is an Equal Opportunity Employer/Disability/Vet.

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