Digital-Marketing-Manager-Credit-Card

truist, inc.
 Charlotte, NC

Job ID: R0052110

Posting Date :

1/14/2022 12:13:08 PM

Primary Location :

Charlotte, NC US

Work Address :

NA

Job ID :

R0052110

Schedule :

Full_time

:

Digital Marketing Manager - Credit Card

Job Description :

The position is described below. If you want to apply, click the Apply button at the top or bottom of this page. You'll be required to create an account or sign in to an existing one.

Need Help?

If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility or call 877-891-2510 (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Develop marketing, merchandising, and creative strategies to promote and sell Truists products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truists product lines.

2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.

3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.

4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.

5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.

6. Develop and execute personalization and targeting strategies based on customer segmentation studies and interactions of each client with the business and online.

7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelors degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

2. Seven years of related experience or an equivalent combination of education and experience

3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline

4. Sound and comprehensive understanding of business and organizational strategies and processes managing a process

5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals

7. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

8. Sophisticated analytical skills and the ability to solve complex technical and business problems

9. Ability to influence others to adopt a new perspective

10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:

1. Master's degree or MBA and previous experience in the banking industry

2. Experience developing digital marketing strategies that drive traffic and conversions

3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams

4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment

5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)

6. Working knowledge of American Disabilities Act (ACT) compliance requirements

7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)

8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)

9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools

10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

EEO is the LawPay Transparency Nondiscrimination Provision E-Verify

Posting Date :

1/14/2022 12:13:08 PM

Primary Location :

Charlotte, NC US

Work Address :

NA

Job ID :

R0052110

Schedule :

Full_time

:

Digital Marketing Manager - Credit Card

Job Description :

The position is described below. If you want to apply, click the Apply button at the top or bottom of this page. You'll be required to create an account or sign in to an existing one.

Need Help?

If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility or call 877-891-2510 (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Develop marketing, merchandising, and creative strategies to promote and sell Truists products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truists product lines.

2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.

3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.

4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.

5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.

6. Develop and execute personalization and targeting strategies based on customer segmentation studies and interactions of each client with the business and online.

7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelors degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

2. Seven years of related experience or an equivalent combination of education and experience

3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline

4. Sound and comprehensive understanding of business and organizational strategies and processes managing a process

5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals

7. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

8. Sophisticated analytical skills and the ability to solve complex technical and business problems

9. Ability to influence others to adopt a new perspective

10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:

1. Master's degree or MBA and previous experience in the banking industry

2. Experience developing digital marketing strategies that drive traffic and conversions

3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams

4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment

5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)

6. Working knowledge of American Disabilities Act (ACT) compliance requirements

7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)

8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)

9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools

10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

EEO is the LawPay Transparency Nondiscrimination Provision E-Verify

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