Marketing Lead (Keyholder)
ARC'TERYX (Retail)
 Castle Rock, CO
The Community Marketing Lead drives brand presence within the local city market through community outreach, ambassador programs, social communities, and events. The goal of the Community Marketing Leader is to consistently drive traffic to the store and ensure that our stores are top of mind when customers are making purchasing decisions.
The Community Marketing Leader is also tasked to engage in local event activation and partner with the Store and Assistant Store Manager to determine best use of the grassroots budget that has been given to them. 


KEY TASKS:

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Involvement & Customer Service

  • Develop and execute a localized marketing plan aligned with brand, store objectives, and within budget parameters
  • Network with sports associations, clubs, climbing gyms, guides, and other retail partners
  • Execute store community events aligned with the consumer calendar to maximize brand engagement in the market
  • Produce monthly reports on community engagement and events
  • Encourage all staff to participate in planning and attending events both in the store and offsite
  • Ensure that the store is utilizing local social media in alignment with company expectations
  • Provide accurate information and education to customers
  • Instill in team members the importance of customer service
  • Empower co-workers to use their best judgment in all customer service matters to quickly resolve and address any customer complaints
  • Promote and monitor quality service among co-workers through training and by acting as a positive role model

Leadership and Development

  • Maintain an open and positive relationship with store management team
  • Update Store Management team and staff on community involvement, KPI‚Äôs, targets, and status of goals regularly
  • Be a collaborative, dependable, and respectful role model; communicate positively regarding store management and company strategies
  • Ensure company/store policies and procedures are communicated in a timely manner and adhered to accordingly
  • Maintain positive employee attitude and morale by recognizing strong performance and service

Operations

  • Protect company assets by following and loss prevention procedures and ensure that staff are trained appropriately

Legal Compliance

  • Ensure that the store is in compliance with all State and Federal laws, including wage and hour, human rights and equal employment opportunities
  • Maintain safe working conditions for employees and customers. Resolve safety concerns quickly
  • Ensure store security from internal and external theft and know proper apprehension and prosecution procedures for your state and per the company guidelines

Other Job Functions

  • Perform additional duties as assigned by the Assistant and Store Manager

Needed Skills (Language, IT, Technical , Functional, ETC.)

  • High school diploma or equivalent
  • Benchmark customer service and brand skills
  • 2+ years retail sales or community marketing
  • Ability to give clear directions and set expectations for staff
  • Excellent organizational skills
  • Excel and Word proficient
  • Accuracy and attention to detail
  • Outstanding oral and written communication skills
  • Self-motivated
  • Ability to train and delegate effectively
  • Problem solving ability
  • Ability to effectively work with and motivate the team
  • Cash handling experience
  • Amer Sports product use/knowledge