Market Development Manager

Thermo Fisher Scientific Inc. Carlsbad, CA
Job ID :

66844BR

Location :

US - California - Carlsbad|US - Massachusetts - Waltham|US - Pennsylvania - Pittsburgh

Job Description

The Digital Science Platform Commercial Market Development team is the spearhead of our digital science technologies, championing the digital science platform to internal partners and external customers. The team is responsible for the development and communication of its value proposition in order to increase global customer engagement and digitally drive revenue.

The Market Development Manager will be responsible for communicating the digital science platform in external facing customer communications and aligning with our internal business units in order to integrate messaging for product area campaigns. Success in this role requires being highly skilled at influential communication across a broad organization as well as creating and executing marketing tactics and training tools. This role will focus on communicating the value of instrument and asset connectivity through scientific and telemetry data insights that accelerate science and increase productivity in the lab.

Key responsibilities include:

* Internal alignment, collaboration, and training

* Creating partnerships with internal business units to support marketing and commercial efforts for connected assets and instruments

* Creating a tool set of messages, images, and processes to help align and integrate messaging for new product introductions and marketing campaigns across the organization

* Helping to train on best practices and facilitate cross-functional teams to support customer solutions

* Supporting training for field specialist teams to drive the value of asset management, predictive service and maintenance, and data security

* Customer communications

* Forming segmented customer messages to drive customer engagement with our asset management capabilities utilizing traditional sales support tools and innovative digital campaigns

* Coordinating content across different internal teams for simplified customer presentations that demonstrate value from across all digital offerings for the organization

* Marketing support of new capability and product launches in alignment with other internal business stakeholders

Qualifications:

* BS/BA degree required, marketing or science focus preferred

* Prior marketing experience building segmented customer marketing plans, seeing them through to execution, measuring results, and continuing to iterate to improve

* Experience marketing software

* Ability to translate technical into simple customer messaging

* Successful track record of achieving results through and in collaboration with others

* Strong organizational skills and an ability to meet project deadlines in a timely manner

* Strong communication skills and comfort speaking with leadership

* Demonstrated project planning skills

* Comfort with a high level of intensity and change, ability to be agile and continuously improve

* Excellent communication and influencing skills

* Customer first perspective, putting the customers needs at the center of our work

* Ability to travel 20% of the time

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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