Senior Product Marketing Specialist - HR Service Delivery
 CA (California)

Job Title: Senior Product Marketing Specialist – HR Service DeliveryLocation: Santa Clara or Remote, CA


Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.


Come join the Employee Workflows Product & Solutions Marketing team and work with a talented group of sales, product, and marketing experts who are changing the way organizations deliver great employee experiences for HR, IT, legal operations and workplace services. We are simplifying work life by breaking down organizational silos so employees can get the services they need from anywhere, across any device.


We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. We need someone that will thrive as an individual contributor on our talented product marketing team. The Sr. Product Marketing Specialist – HR Service Delivery (HRSD) will be responsible for driving key elements of product launches, creating sales enablement content, supporting digital campaigns and events and developing solution-based messaging. This position reports to the Director, Product Marketing – HR Service Delivery.

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers’ problems.

What you get to do in this role:

  • Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
  • Effectively collaborate with sales, product management, and other teams to develop high impact product marketing content.
  • Coordinate the creation and execution of a social media editorial calendar, recruit and support subject matter experts for the regular creation of content.
  • Write and edit content such as case studies, videos, website copy and blog posts.
  • Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
  • Work across teams to develop messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for HR and other departments
  • Help develop and deliver sales training content to improve sales performance.
  • Support the demand generation team with product marketing content for campaigns and programs.
  • Act as a spokesperson for our products and solutions.

In order to be successful in this role, we need someone who has:

  • 5+ years of experience in Product Marketing or equivalent
  • Experience with enterprise technology buyers from HR departments
  • Familiarity of Human Capital Management (HCM) systems
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Bachelor’s degree or equivalent experience.
  • Must be comfortable with social media and community participation.
  • Very strong written communication skills

EEOE Statement Section

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