Chief Retail Banking Officer (CRO)
First Entertainment Credit Union
 Burbank, CA

First Entertainment has an immediate opening for a Chief Retail Office. The CRO is a key strategic and transformative senior role that excels in executive leadership and is responsible for ensuring the alignment of the branches, contact center, and insurance group with the growth projection of the Credit Union.

At First Entertainment Credit Union, we believe that every story matters - that includes our members, employees, community, and those interested in joining our growing team. The Credit Union has served its members since 1967 and has grown to manage over $1.5 Billion in assets. Today, First Entertainment is the financial partner for the creators of entertainment and those who support them.

We are looking for talented individuals who are passionate about member service and teamwork, have a deep sense of respect and integrity for their co-workers and our members and are also driven to pursue excellence in all that they do. We are constantly aiming for higher goals that depend upon growth-minded individuals who share our core values and vision.

If you are looking for a workplace where you can make a positive impact for our members and opportunities for advancement, read on!

Poised for and on a path for future growth, we seek an energetic, passionate, accountable, driven, self-motivated and results-oriented leader to fill the new role of Chief Retail Banking Officer to drive organizational and future success. As a member of the senior leadership team, the individual will play a key role in strategic planning and executing against goals to achieve key results.

This individual will lead, develop, grow and support a newly combined retail channel including 100+ team members (Member Contact Center, Branch Network with 11 current locations) and related areas in delivering on established business results. The successful candidate will thrive in a results-oriented, data-driven environment where ongoing improvement, efficiency seeking and operational enhancement and simplification are highly valued. They will demonstrate a passion for technology integration opportunities and embrace/support digital delivery enhancement opportunities for the retail channel. Through their leadership, they will create and drive consistently exceptional member experiences, outstanding member service, and maximize the retail channel's overall organizational contribution with a focus on developing team leaders and staff so they are prepared for the next level of organizational growth and delivery.


  • College degree; additional post-graduate work and/or additional leadership or other certifications desired.
  • Minimum ten years progressive work-related experience in a full-service financial institution with 7+ years of leadership/management/operational experience and successful results in leading both a branch network and contact center in achieving defined results.
  • Exceptional leadership, communication, and interpersonal skills to successfully mentor, develop, guide and deliver successful business results for a large team.
  • Strong executive level presence and experience in delivering successful Board of Director level presentations, communications & interactions.