Product Marketing Manager

London Stock Exchange Group Buffalo, NY
Role Profile

What team is it?

FTSE Russell Marketing / ISD Marketing

How does it fit into the greater organization?

Product Marketing is a component of the Global Sales & Marketing department of the FTSE Russell/ Information Services business unit and works in conjunction with LSEG communications and marketing.

What impact does this function contribute to the greater business?

* Supporting business growth across key client segments

* Delivering Project Yosemite revenue synergies

* Enhancing the brand equity of FTSE Russell globally

What impact does the team contribute to the department?

Execute global lead generation/reputational marketing campaigns, develop key sales & marketing product collateral (with Product Management) which enables regional/global sales teams

Who are the main stakeholders groups?

Marketing and Communications, Product Management & Benchmarks, Research, legacy Yield Book team, Sales and Client Service, Partnerships

Role Description

What will they be doing in this role?

The Product Marketing Manager will work with Product Management, Research, Sales Management and Marketing team colleagues to develop, execute and measure integrated Sales & Marketing campaigns targeting key FTSE Russell client segments. Working closely with the Marketing Content team, Product Management and Research, they will write key messaging around our products, translate this into a suite of Sales enablement collateral and coordinate an ongoing program of related client-focused thought leadership.

Whom will they be reporting to?

Head of Product Marketing, Fixed Income FTSE Russell (New York)

What type of internal interaction will you have?

Primary touch points will be:

* Global Product and Segment Marketing teams

* Marketing Content, Strategy/Digital and Global Events teams

* Product Management

* Fixed Income / Research

* Group PR team, Group Compliance and legal

Is it Local, Regional or Global in scope?


Why has this position been created?

To support the rapid growth of our Information Services businesses and deliver Yosemite revenue synergies


Reporting to the Head of Product Marketing, Fixed Income and operating within a matrix structure, the successful candidate will be responsible for developing relationships with appropriate internal teams and key index and analytics product partners to identify appropriate marketing strategies and activities, working closely with product-aligned heads of Product Marketing and regional (segment-aligned) Marketing Managers.

They will oversee the execution of global product marketing campaigns which meet revenue and reputation objectives and result in delivering qualified leads to Sales. Responsible for creation and maintenance of all marketing campaign materials for our Fixed Income, Equity & Multi-Asset product suites to key client segments, including but not limited to: annual and ongoing campaign planning, execution and optimization; budget planning; marketing content creation, sales support content creation, PR and social media coordination, webinars, media briefings, marketing events (with local events team), road shows and video scripting and production.

Major Responsibilities:

Lead the execution of:

* Campaigns: Integrated Sales and Marketing campaigns around our key themes, initially those pertaining to multi-asset and fixed income, broadening later to all product marketing campaigns. Product Marketers work with Segment Marketing to develop product-relevant materials and to execute via email, digital, advertising, event, market research and other marketing tactics.

* Product Introductions: Execute the launch of new products and initiatives by designing a comprehensive roadmap for roll-out that outlines key features and functions to track development milestones and support global Sales outreach. The role is also responsible for ensuring the ongoing maintenance of key product collateral.

* Events: Working closely with SMEs and Sales, Product Marketers leverage product-focused conferences to increase brand recognition and product familiarity for targeted client segments.

* Strategies: Working with Marketing Strategy, use client data insights and digital marketing technologies to help plan and place products and promotions more effectively.

Candidate Profile / Key Skills

Skills / Requirements:

* Demonstrable years of Marketing experience in a B2B environment (indexation, exchanges, fund management, ETFs, wire house, brokerage or investment banking as advantage)

* Understanding of the fixed income market, and preferably also of equities

* Understanding of fixed income indexes and analytics and their use within the buy- and sell-side client community

* Understanding of the investment process and experience in dealing with asset owners, investment consultants, and asset managers

* Experience of managing technical index and analytics client relationships

* Excellent writing, planning and project management skills

* Excellent relationship management, writing, presentation, and communication skills

* Knowledge of the full marketing mix

* Degree level education or equivalent

Core Competencies:

* Delivery and client focus is essential

* Ability to work to tight deadlines and manage teams across time zones

* Ability to foster a excellent team

* Flexible and able to respond to rapid changes

* Creative self starter able to work with minimal supervision

* Excellent interpersonal and networking skills with the confidence to interact with senior management internally and within clients

People are at the heart of what we do and drive the success of our business. Our colleagues thrive personally and professionally through our shared values of Integrity, Partnership, Innovation and Excellence are at the core of our culture. We embrace diversity and actively seek to attract people with unique backgrounds and perspectives. We are always looking at ways to become more agile so we meet the needs of our teams and customers. We believe that an inclusive collaborative workplace is pivotal to our success and supports the potential and growth of all colleagues at LSEG.

A career with London Stock Exchange Group offers you the opportunity to be at the centre of the financial community. As well as competitive salaries and a range of attractive benefits, we maximise each employee's potential through personal development plans, training, coaching and mentoring.