Marketing Manager ICC-ES

ICC | International Code Council Brea, CA
International Code Council (ICC)

Marketing Manager

Position Summary:

Plan, create, and implement Marketing initiatives for the International Code Council (ICC) with specific focus on its subsidiary ICC Evaluation Service (ICC-ES). Research, create and recommend creative plans and strategies. Design marketing communications including digital and print advertisements, direct mail, brochures, fliers, and news releases.

Position Responsibilities:

* Assist, support and collaborate with Senior Marketing Manager and peers

* Develop strategic marketing plans that result in achieving revenue goals

* Develop & implement integrated marketing campaigns (Digital/Print/Social)

* Draft marketing communications and collateral

* Research, analyze and recommend target audiences to market applicable products and services

* Research, analyze, and recommend traditional/digital media for marketing communications and schedule ad placements

* Develop & implement direct mail strategies and campaigns

* Website restructuring and content/social media updates

* Design, plan and attend yearly tradeshows

* Budget management

* Sponsorship management

* Other duties as assigned

Essential Skills and Education / Experience:

* Bachelor's degree in related field.

* Minimum 3 - 5 years marketing management experience.

* Program management, computer literacy-MS Suite of applications are required and key stakeholder management/strategic planning skills are a necessity.

* Strong written and oral communication skills are required.

* Experience in developing creative marketing tactics and directing graphic designers, and the ability to work under deadline pressure and manage multiple projects/programs are necessary.

* Knowledge of design and print production process is preferred.

* Knowledge of the building and construction products industry preferred.

* Must possess strong initiative and accountability for projects, and the ability to work w/in project budgets, understand and manage budgets and expenses.

* Highly organized/strong attention to detail with strong proofreading, project management, and organizational skills required.

* Social media experience preferred.