Content & Community Manager (Marketing)

PRA Health Sciences Boston, MA
The Content and Community Manager will be responsible for the strategic vision and execution of an online community and supporting social media program that meets the business objectives to seamlessly provide patients and caregivers with access to clinical research.

The ideal candidate has an entrepreneurial spirit, strong social media and content curation skills, and the ability to develop and execute industry leading consumer communication and engagement programs. A healthcare background is not required for this position, however adaptability and willingness to embrace a "startup culture" where one may need to wear multiple hats and pitch in where needed, is a pre-requisite.

* Work with the Executive Director, Patient Experience and Senior Director, Digital Strategy and Analytics to define and implement the overall content strategy from ideation to delivery

* Concept, develop and deliver 1 multi-channel campaign/quarter

* Monitor and identify patient-consumer industry events that may help to drive awareness and engagement for patient campaigns programs

* Manage the complete content cycle by choosing: compelling, informative, and empowering stories; strong voices; authoritative and impactful topics

* Develop and pitch content ideas that reflect the patient community brand and further our patient-focused approach to research

* Work with the internal design team to create strong visuals for content, from photos and illustrations to infographics

* Find and onboard first-class patient advocates, patients, and expert contributors

* Development of editorial governance to ensure content is consistent with the patient-facing channel, brand voice, style and tone

* Channel management of digital content and all supporting social channels including email/newsletter distribution for online patient communities

* Independently track all content for KPIs and success metrics

* Support larger corporate brand initiatives by promoting empathy, acceptance, a focus on patient-centered engagement and improved patient outcomes

* Provides oversight and management of Healthcare Influencer Engagement program

* Realtime engagement with community members - develop and maintain social media comment moderation plans and escalation processes

* Monitor trends to optimize subject matter, frequency, and timing of posts.

* A Bachelor's degree in communications or business discipline administration from an accredited institution or international equivalent or equivalent work experience is required

* Ability to execute marketing objectives outlined in corporate marketing plan

* Maintains professional internal and external relationships

* Focus on client satisfaction Understand Business development needs

* Proactively establishes and maintains effective working team relationships with all support departments.

* Ability to analyze and interpret statistical data.

* Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

* Monitor industry statistics and follow trends in trade literature.

* Read, write and speak fluent English; fluent in host country language.

* To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.

Preferred Qualifications

* 5 or more years of experience in content creation, social media, and digital is necessary

* Expert knowledge of Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat is necessary

* Superior oral and written communication skills are required

* A demonstrated ability to effectively manage multiple projects in fast paced environment is essential

* Superior organizational and project management skills are required

* 'Background in analytics (implementing and measuring KPIs)

* Proficient using social listening tools (ie social CMS, social listening, etc…)

* Experience in Powerpoint presentation development

* Editing pages/posts in WordPress a plus

* Email marketing experience a plus

* Basic knowledge of Facebook Ads Manager

* Excellent planning, prioritization, management, and organizational skills

* Ability to adapt to a rapidly changing work environment and priorities

* Action oriented and innovative; able to translate broad goals into achievable steps

* High level of integrity and dependability with a strong sense of urgency and results-orientation

* Strong self-motivation

PRA is an EEO/AA employer and is committed to providing opportunities to minorities, women, veterans and individuals with disabilities.

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