As a Mobile Marketing Manager at Zalando Lounge you will be responsible to grow our mobile and app customer base across several markets.
Please note that this position is a parental leave cover and it's limited to 6-9 months.
WHERE YOUR EXPERTISE IS NEEDED
- Convert our mobile web traffic into mobile app users by taking full ownership of our smart banners and the app landing page
- Analyze data, perform A/B tests and share insights frequently with Demand and tech stakeholders
- Drive innovation within your topic on new technologies and best practices to improve conversion rate performance, customer engagement and to deliver against key metrics (mobile share, app installs, CR)
- Align with our ASO (App Store Optimization) activities and support a localized mobile marketing strategy
- Define and benchmark success KPIs as well as reporting requirements based on overall marketing goals and objectives
WHAT WE ARE LOOKING FOR
- A degree in Advertising, Marketing, Business Administration and a minimum of 3 years of online marketing experience with focus on mobile marketing
- Proven experience using Branch.io and tools similar to Adjust, AppAnnie, Tableau, Wordpress or Contentful
- An avid smartphone user who is passionate about the mobile world and with an excellent understanding of the different App stores and their processes
- Excellent analytical skills with a technical mindset, high understanding of A/B testing methods and tools
- Fluentcy in English, both written and verbal
PERKS AT WORK
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
• Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.