Circulation Analyst

Duluth Trading Company Belleville, WI
PURPOSE OF POSITION

The Circulation Analyst is responsible for driving customer acquisition and retention through the execution and analysis of catalog mailings and other direct marketing initiatives.

What You'll Love:

* Being a part of an innovation-driven organization that is growing fast, and taking care of business through catalog, web and retail stores.

* Working on a team that makes retail workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales.

* POKING AVERAGE IN THE EYE!

What You'll Do:

* Build and execute annual and seasonal customer acquisition plans

* Manage relationships with external list suppliers

* Pull internal names for housefile mailings

* Analyze performance of acquisition and housefile segments to inform future strategies

* Participate in development and execution of A/B tests

* Manage all facets of direct marketing operations, including serving as the primary contact for list processor and printers

* Develop and monitor master processing schedule to ensure the timely execution of the circulation plan

* Set up and test catalog offer codes and keycodes

* Track catalog and advertising expenses against budget

What We're Looking for:

* Bachelor's Degree in Marketing, Finance, Statistics, Mathematics, or Economics

* 2+ years previous experience in catalog marketing or direct mail environment, preferably in a customer acquisition or circulation planning role

* Highly motivated self-starter

* Strong attention to detail

* Excellent communication, organization, and prioritization skills

* Advanced knowledge of Microsoft Excel

* Comfortable with database structures, customer-level analysis, and turning raw data into business insights. Experience with SQL, SPSS, SAS, or R is a plus

Who We Are:

We are a "no bull" brand that started in 1989 and we provide apparel and other gear for hardworking men and women. Favorites such as our Ballroom® Jeans featuring "crouch without the ouch," Buck Naked™ Underwear and our Longtail T® Shirts that hide "plumber's butt" reflect our attitude.

The heart of Duluth Trading's success is creating one-of-a-kind men's and women's clothing, innovative tools and ingenious gadgets while being humorous story tellers. The talented people we seek want to be proud of where they work, have a commitment to do things better and be part of a retail, web and catalog apparel company that knows where it's going.

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an equal opportunity employer.

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