Technical Architect, Salesforce Marketing Cloud (Remote with Travel)
 Baton Rouge, LA


Appirio, a Wipro Company helps customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and unmatched cloud experience. We create actionable strategies that deliver results quickly, and help organizations adapt to a new experience-driven era. We do this by harnessing the power of one of the world’s largest crowdsourcing communities and thousands of pre-built solution accelerators. Appirio is a trusted partner to some of the world’s largest brands, including YP, Cardinal Health, Coca-Cola, eBay, Facebook, Home Depot, Sony PlayStation, Moen, and IBM.

Brief Summary of Role

A Technical Architect of Salesforce Marketing Cloud designs and leads a team of technical consultants to implement the key technical components of the client solutions. The Technical Architect reduces the overall project technical risk by uncovering design issues early in the project life-cycle, shares implementation best practices, and recommends solution alternatives. Additionally, the Technical Architect partners with other consultants to conduct design/code reviews during major project milestones. This is a hands-on role that requires significant technical experience and abilities with Salesforce Marketing Cloud and related cloud technologies.   

  • Serves as the technical expert on Appirio projects focused on Salesforce Marketing Cloud and related applications (Social Studio, Ad Studio, Mobile Studio, …).
  • Owns implementation tasks from initial planning and requirements analysis, through design, development, testing and deployment.

  • Provides guidance to other SFMC Technical Consultants both onshore and offshore related to advanced configurations throughout the platform, including: AMPScript, SSJS, tSQL, data extensions, advanced triggers, and automations.
  • Judges the tradeoffs with technology and feasibility and makes choices that fit the constraints of the project.
  • Works directly with clients to lead projects, facilitates business process analysis sessions, develops and delivers key components of technology solution.
  • Provides mentoring and guidance to other team members, including offshore team members.

Required Skills:

  • Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder.
  • Data: Deep understanding of data, data extensions, data relationships, and ability to translate customer requirements to the use of their data throughout their marketing automation ecosystem

  • Configure vs Code: Full understanding of out-of-the-box SFMC functionality and able to propose and estimate more advanced solutions based on client requirements. 
  • Client Management: Ability to discuss solution concepts and platform limitations with stakeholders on the client side. Setting expectations on complexities, impact on technical debt, or analysis/feedback on problems with baseline data that inhibit solution development
  • APIs & Integrations: Ability to demonstrate API calls via Postman, SOAPUI, or similar for Client-side Developers to work from
  • HTML / CSS: Familiar with responsive design coding practices and able to debug rendering issues in partnership with development resources
  • Additional platform experience with one or more of the following: Pardot, Social Studio, Ad Studio, Mobile Studio, Data Studio, or Interaction Studio.

Education and Required Experience

  • 3+ years of experience (5 years preferred) in a hands-on technical leadership position
  • 3+ years of experience with Salesforce Marketing Cloud development
  • Marketing Cloud Consultant Certification required, SFMC Developer Certification preferred
  • Multiple Salesforce Marketing Cloud Project deployments
  • Knowledge of Salesforce Integration Patterns & best practices
  • Located and able to work in the U.S. from a home office and able to travel up to 40%
  • Not eligible for Visa sponsorship

We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.