Marketing Director

St Mary's Health System Bangor, ME
* Master's Degree Preferred

* Three to five years experience required


The Marketing Director at Covenant Health will develop, execute and measure marketing and communication strategies specific to assigned facility and/or service line. They will ensure effective rollout of local internal and external campaigns, maintain/monitor system and local brand standards and provide consultation in response to departmental requests. In this role, the Marketing Director will sit at St. Joseph's Healthcare in Bangor, Maine. They will be responsible for ensuring all local promotional needs are being exceptionally serviced daily in a timely manner, campaigns are being developed, executed and measured as outlined in annual plans, content/editorial calendars are being follwed, internal communcations assistance is being provided, and effectively collaborate with the system Strategy and Mareketing office. They will manage local/regional media partnership requirements to help increase visibility of local facility, craft and distribute targeted information to both employee and consumer audiences through appropriate mediums, participate in significant departmental initiatives and maintain collaborative team relationships.



* Bachelor's degree in business, marketing, communications, public administration or similar field required

* Master's degree preferred


* Minimum three (3) years of integrated marketing/communications experience (traditional and non-traditional) required

* Proficient in Microsoft Office and social media platforms required

* Experience with CRM preferred

* Proven success in development of multi-channel advertising, marketing, web and social media campaigns

* Experience in client management abilities required

Other Skills Required:

* Demonstrable commitment to the highest standard of ethical and professional conduct

* Excellent verbal/written communication and interpersonal skills; highly skilled in facilitation, presentation and negotiation

* Outstanding organizational and project management abilities

* Analytical and problem solving skills and excellent judgment a must

* Ability to work under pressure and challenging deadlines and adaptability and flexibility required

We are an equal opportunity, affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability status, gender, sexual orientation, ancestry, protected veteran status, national origin, genetic information or any other legally protected status.

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