Web Copywriter / UMMS @ Baltimore

The University of Maryland Medical System Baltimore, MD
Job ID: 62658

Area of Interest: Professionals

Location: Baltimore, MD US

Hours of Work: 8:30a-4:30p

Job Facility: University of Maryland Medical System

Employment Type: Full Time

Shift: DAY

What You Will Do:

The University of Maryland Medical System (UMMS) is a 14-hospital system with academic, community and specialty medical services reaching every part of Maryland and beyond. UMMS is a national and regional referral center for trauma, cancer care, Neurocare, cardiac care, women's and children's health and physical rehabilitation. UMMS is the fourth largest private employer in the Baltimore metropolitan area and one of the top 20 employers in the state of Maryland. No organization will give you the clinical variety, the support, or the opportunities for professional growth that you'll enjoy as a member of our team. UMMS is currently seeking a Web Copywriter for our Corporate location.

* Bachelor's Degree and two years of related experience is required. *

Under direction of the Director, Digital Marketing, the Web Copywriter will work with subject matter experts and other stakeholders to shape online content that is accessible, compelling, and optimized for search, and adheres to the UMMS brand and style.

Principal Responsibilities and Tasks

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job duties performed by personnel so classified.

1. Working with Web Content Strategist, develops original content; to include conducting initial interviews with subject matter experts, writing, editing and proofreading.

2. Assists with development and maintenance of a style guide for UMMS websites.

3. Ensures readability and accessibility of content for a consumer audience, per WCAG Guidelines.

4. Identifies gaps and opportunities for content development.

5. Helps develop and incorporate strategy for calls-to-action throughout websites.

6. Reviews web content for adherence to AP Style, search engine optimization (SEO) best practices and brand standards.

7. Keeps abreast of healthcare internet trends, technology and best practices.

Employee Benefits

As a University of Maryland Medical System (UMMS) employee, you will enjoy a comprehensive benefits program designed with you and your dependents in mind. Subject to any eligibility waiting period, all of the benefits are available to regular full-time employees and most benefits are available to regular part-time employees who are regularly scheduled to work twenty (20) or more hours per week. Many benefits are provided at no cost to employees. For others, the cost is shared between UMMS and employees.

What You Need to Be Successful:

Bachelor's degree

Two (2) years of related experience is required.

Knowledge, Skills and Abilities

1. Accomplished writer, editor and proofreader.

2. Expert in use of AP Style

3. Familiar with search engine optimization (SEO) practices and Google Analytics.

4. Proficient in Microsoft Office.

5. Sitecore experience a plus

6. Previous healthcare experience is strongly desired.

7. Knowledge of industry standards and best practices

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.